Prejudice: Attitudes about Race, Class, and Gender / Edition 1

Paperback (Print)
Rent from
(Save 70%)
Est. Return Date: 11/17/2014
Buy Used
Buy Used from
(Save 38%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $36.00
Usually ships in 1-2 business days
(Save 50%)
Other sellers (Paperback)
  • All (11) from $36.00   
  • New (6) from $64.12   
  • Used (5) from $36.00   


With an interdisciplinary social psychological perspective, Prejudice: Attitudes About Race, Class, and Gender examines the role of structural inequality and the cognitive dimension of prejudices. Bridging micro, mezzo and macro perspectives, this text considers the role of prejudice in individual cognition, in interaction between individuals and groups and its role in justifying inequality.

Read More Show Less

Editorial Reviews

From the Publisher
“I really enjoyed Bakanic’s writing style. It is down-to-earth and easy to follow. It isn’t weighed down with heavy language and overcomplicated concepts. The use of stories adds a personal touch that makes the topics come to life and appear more real to students.”

-Michael Stewart, Florida State University

“It is easy to read and the personal style of writing is engaging.”

-Joseph Gallegos , University of Portland

“I like the author’s approach. She writes in an easily accessible language but does not talk down to students. She does an excellent job of explaining her discipline and noting the distinctions between sociological social psychology and psychology social psychology in terms of both theory and methodology.”

-Douglas V., Western Michigan University

“The author did an excellent job of addressing topics that many authors of these texts oversimplify or avoid all together i.e. sexism in a ethnics context and homosexuality.”

-Wilber Nelson, Phoenix College

“I am quite impressed with this text. She does an excellent job of introducing in a very readable text the complexity of social psychological theory and methods as it relates to and enhances our understanding of prejudice.”

-Douglas V., Western Michigan University

“This is a very concise, tight, and well thought out text for beginners in the area who need to understand the distinctions (theoretically, conceptually, and methodologically) between a sociological and psychological approach to “social psychology” and more specifically making the link between prejudice at a micro level and the reproduction of inequality at a macro level.”

-Michael Stewart, Florida State University

“The psychological perspective is a real contribution to this content area.”

-Joseph Gallegos , University of Portland

Read More Show Less

Product Details

  • ISBN-13: 9780130453303
  • Publisher: Pearson
  • Publication date: 1/29/2008
  • Series: MySearchLab Series 15% Off Ser.
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 256
  • Sales rank: 851,000
  • Product dimensions: 6.92 (w) x 9.05 (h) x 0.70 (d)

Meet the Author

Von Bakanic is originally from Pittsburgh, Pennsylvania. She grew up hearing the vernacular terms for the many ethnic and immigrant groups that came to work in the industrial mills that lined the Allegany and Monongahela Rivers. She moved to Charlotte, North Carolina during her childhood where she had two new experiences. She learned she was a “Yankee”, even though she was not from New England and she interacted with African Americans for the first time. History conspired to peak her interest in prejudices early in her life. She attended high school in Mecklenburg County during federally ordered school desegregation.

She did her undergraduate and masters degrees at the University of South Carolina. There she met and married Floyd Roberts, a native of the South Carolina low country. From her new in-laws she learned that she would forever be “that Yankee gal he married” and that any norms she broke could be explained and forgiven by reference to the unfortunate location of her birth. Upon completing her master’s degree, she took her family north to the frozen tundra of the Illinois plains to pursue a doctorate at the University of Illinois-Urbana. After several years of shoveling snow, her husband had only one condition for her first academic appointment — it had to be in the south! Off they all went to the University of Southern Mississippi, where they learned there was more than one southern culture. Because she was an outsider in Mississippi, she noticed the prejudices expressed by the local population. They differed subtly from the ones she grew up with in Pittsburgh and in the Carolinas. That does not mean that the people of Mississippi had any more or any worse prejudices than people from other parts of the country. It was simply easier for her to recognize them as prejudices because they were different from her own. Mississippi has been rather hypocritically maligned in this regard. While at the University of Southern Mississippi, Dr. Bakanic undertook her first study of prejudices. She and a small research team interviewed nearly 400 residence of Philadelphia Mississippi about their racial attitudes and how they remembered the infamous murders that occurred there during the civil rights era.

In 1991 an opportunity to return to the South Carolina low country became available. Dr. Bakanic teaches at the College of Charleston and has expanded her study of prejudices to include gender prejudices, social class prejudices, regional and national prejudices and age prejudices. The topic continues to fascinate her both academically and personally. There is no shortage of subject matter in her area of interest. Despite the wide spread denial of prejudices, the expression of prejudices continues unabated.

Read More Show Less

Table of Contents





Chapter 1: Introduction: What Is Prejudice?

Chapter 2: Prejudice and Attitudes

Chapter 3: Theories of Prejudice

Chapter 4: The Role of Stereotypes in Prejudice

Chapter 5: Prejudice and Discrimination

Chapter 6: Racism, Sexism, and Classism: Triple Trouble

Chapter 7: Groups, Intergroup Relations, and Prejudice

Chapter 8: The Role of Prejudice in Interaction: Anticipating and Interpreting Others

Chapter 9: Reducing Prejudice



CHAPTER 1: Introduction: What Is Prejudice?

Common Sense and Social Psychology

Race, Gender, and Class Prejudices

Prejudice, Discrimination, and Three “isms”

Overview of the Book

Key Terms

Taking It Further—Class Exercises and Interesting Web Sites


CHAPTER 2: Prejudice and Attitudes

What Is an Attitude?

Functions of Attitudes

Attitudes and Interaction: The Attitude–Behavior Link

How Are Attitudes Studied?

Measuring Attitudes


Key Terms

Taking It Further—Class Exercises and Interesting Web Sites


CHAPTER 3: Theories of Prejudice

Early Concepts of Prejudice

Contemporary Theories of Prejudice


Key Terms

Key People

Taking It Further—Class Exercises and Interesting Web Sites



CHAPTER 4: The Role of Stereotypes in Prejudice

What Is a Stereotype?

Where Do Stereotypes Come From?

How Are Stereotypes Different from Other Generalizations?

What Use Are Stereotypes?

Are Stereotypes Inevitable?

When Are People Most Likely to Rely on Stereotypes?

When Are People Motivated to Suppress Stereotypes?

Three Levels of Explanation: Micro, Mezzo, and Macro

What Are the Consequences of Stereotyping?

Negotiating Reality:“Talking Past” One Another

Focus on Class:The Redneck Stereotype

How Can We Change or Reduce Reliance upon Stereotypes?


Key Terms

Taking It Further—Class Exercises and Interesting Web Sites


CHAPTER 5: Prejudice and Discrimination

What Is Discrimination?

The Missing Link:Attitudes and Behavior

Why Are Behaviors So Hard to Predict?

Problems in Measuring Discrimination

What Best Predicts Discrimination?

Discrimination and the Law

Focus on Gender: Gender Discrimination or Gendered Choices?

Reducing Discrimination in Everyday Life


Key Terms

Taking It Further—Class Exercises and Interesting Web Sites


CHAPTER 6: Racism, Sexism, and Classism: Triple Trouble

What Is Social Structure?

Racism, Sexism, and Classism

The Structure of Advantage

Building Prejudices into Social Structure

Intersection of Race, Gender, and Class


Key Terms

Taking It Further—Class Exercises and Interesting Web Sites



CHAPTER 7: Groups, Intergroup Relations, and Prejudice

Types of Groups

Group Dynamics and Prejudice

Intergroup Relations

Individualism Versus Collectivism


Leadership and Sources of Authority


Key Terms

Taking It Further—Class Exercises and Interesting Web Sites


CHAPTER 8: The Role of Prejudice in Interaction: Anticipating and Interpreting Others

Sociological Perspectives

Psychological Perspectives

Changes in How We Perceive and Use Prejudice


Key Terms

Taking It Further—Class Exercises and Interesting Web Sites


CHAPTER 9: Reducing Prejudice

Is Prejudice Declining?

Micro-Level Strategies

Mezzo-Level Strategies—Group Intervention

Macro-Level Strategies—Structural Changes

Can Prejudice Be Eliminated?

Key Terms

Taking It Further—Class Exercises and Interesting Web Sites

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)