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This book is for the future entrepreneur who want to understand the critical issues and feasibility of developing a business venture, while developing and extensive business plan.
Topics guide students through every step of the business plan process including feasibility analysis worksheets, creating a sample plan, and presenting a business plan.
MARKET: For entrepreneurs who are looking for guidance with developing effective and compelling business plans.
1 Why Plan?
Part 2 What to Do Before the Business Plan is Written
2 Developing and Screening Business Ideas
3 Feasibility Analysis
Part 3 Preparing a Business Plan
4 Introductory Material, Executive Summary, and
Description of the Business
5 Industry Analysis
6 Market Analysis
7 Marketing Plan
8 Management Team and Company Structure
9 Operations Plan and Product (or Service) Design and
10 Financial Projections
Part 4 Presenting the Business Plan
11 Presenting the Plan With Confidence