Prescription for Success: The Life and Values of Ewing Marion Kauffman

Prescription for Success: The Life and Values of Ewing Marion Kauffman

by Anne H. Morgan
     
 

Editorial Reviews

Mary Whaley
A modern Horatio Alger, Ewing Marion Kauffman was a Missouri farm boy who started a pharmaceutical company, Marion Laboratories, in his basement in 1950 and developed it into a multibillion-dollar enterprise by 1989. The author provides insight into the genius of Kauffman, his management philosophy, the company's growth and profitability under his leadership, the story behind his purchase of the Kansas City Royals, and the development of his charitable foundation. The strength of this biography is its focus on Kauffman's leadership of Marion Labs. It is a case study of an entrepreneur who realizes his vision of the future through unstinting work and a genius in marketing and psychology. Unlike many entrepreneurs who are initially successful but fail to respond to change, Kauffman saw the changing environment and used it to his advantage. We are given an insider's view of his philosophy, how he met corporate challenges, the risks he took, and his successes and setbacks on the road to remarkable achievement. Although corporate America is a very different battlefield today, students of management can learn a great deal from Kauffman, as will entrepreneurs seeking a role model.

Product Details

ISBN-13:
9780836204667
Publisher:
Andrews McMeel Publishing
Publication date:
10/01/1995
Pages:
438
Product dimensions:
6.30(w) x 9.33(h) x 1.52(d)

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