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Present Yourself: Using SlideShare to Grow Your Business

Overview

With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience.

Using real-world examples from SlideShare users, Present Yourself puts marketing ...

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Present Yourself: Using SlideShare to Grow Your Business

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Overview

With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience.

Using real-world examples from SlideShare users, Present Yourself puts marketing principles and business trends in context to help you understand how online presentations can boost your business. The final chapter provides case studies that reveal how organizations and individuals use SlideShare to meet their needs.

  • Learn the latest trends and technologies for visual communication in business
  • Discover how SlideShare works, and get started with your own account
  • Use SlideShare to plan, execute, and provide follow-up for event presentations
  • Share your wealth of content to promote trust in your company or brand
  • Anticipate a customer’s needs with knowledge-rich content about their market
  • Collaborate with colleagues and conduct online business research
  • Explore how presentations can help you recruit, hire, or get hired
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Editorial Reviews

From the Publisher
"Presentations have evolved to much more than a slideshow and podium. With the incredible growth and popularity of SlideShare, anyone can now publish presentations online. If you want to stand out from the crowd and understand how to use presentations in all aspects of business, you need this book." 
—Nancy Duarte, CEO of Duarte, Inc. and award-winning author
 

"Now that all companies are media companies, one key tool on your workbench should be SlideShare. Present Yourself gives you the strategy, fundamentals, and tactics to best move your content strategy forward."
—Jeremiah Owyang, industry analyst and partner at Altimeter Group
 

"There is an art to sharing content and getting noticed on SlideShare. There is no better guide than Present Yourself on your road to discovering how to use SlideShare for fun and profit." 
—From the foreword by Rashmi Sinha, co-founder and CEO of SlideShare

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Product Details

  • ISBN-13: 9781449342364
  • Publisher: O'Reilly Media, Incorporated
  • Publication date: 6/19/2013
  • Edition number: 1
  • Pages: 199
  • Product dimensions: 7.00 (w) x 9.10 (h) x 0.50 (d)

Meet the Author

As the community manager and editor for SlideShare from 2010 to 2013, Kit curated and featured presentations on the SlideShare home page, wrote and edited its blog and newsletters, and represented SlideShare on Facebook, Twitter, LinkedIn, and Google+. SlideShare CEO Rashmi Sinha refers to Kit as the “voice of SlideShare.” She continues to engage with the world’s leading experts in presentation trends, design, and delivery. Kit is also founder of the digital music licensing company, BumperTunes. She has worked extensively in digital media and communications, producing live video webcasts for Fortune 100 companies, planning industry events, and speaking at conferences such as WebVisions and SXSW.

Kit's extensive work in digital communications and software development include producing live video webcasts for Fortune 100 companies, event planning, and public speaking at conferences such as SXSW. She is also the founder of the digital music licensing company, BumperTunes. Kit's photos have appeared in two United Nations publications. She has served as a member of the editorial team for WorldChanging.com and has written for numerous blogs in the digital and sustainability spaces.

Andrea Meyer is an award-winning speaker, writer and ghostwriter. Known for her practical, how-to style, she has traveled to 40 countries speaking and writing about innovation and how to get breakthrough insights. She founded WorkingKnowledge.com in 1988, and her clients include IBM, Cisco, MIT, Harvard, McKinsey & Co., InnoCentive, AARP and OECD. Andrea has contributed to 35 books on business, innovation and psychology. She has an M.S. in Information Science, is a member of Mensa, and is listed in Who’s Who in America.

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Table of Contents

Foreword;
Preface;
Who This Book Is For;
How to Use This Book;
Why We Wrote This Book (from Kit);
Safari® Books Online;
How to Contact Us;
Acknowledgments;
Chapter 1: Visual Thinking in Business;
1.1 Visual Information Is Easier to Process;
1.2 Evolution of Visual Thinking;
1.3 Accessibility of Images;
1.4 Visual Objects;
1.5 Visual Note Taking;
1.6 Slide Presentations in Visual Business;
1.7 The New World of Social Sharing;
Chapter 2: Getting Started;
2.1 Create a SlideShare Account;
2.2 Create Your Profile;
2.3 PRO Accounts;
2.4 Upload and Edit a Presentation;
2.5 Embed SlideShare Presentations on LinkedIn;
2.6 Get More Views with Widgets and Badges;
Chapter 3: Events and Public Speaking;
3.1 Speaking at Industry Conferences;
3.2 SlideShare Across the Conference Lifespan;
3.3 Publicize Your Event with Presentations;
3.4 Discussion Panels;
3.5 The Unconference;
3.6 Lightning Presentations;
3.7 TED and TEDx;
3.8 The Investor Pitch Event;
Chapter 4: Content Marketing;
4.1 Identifying Sources of Content;
4.2 Your Presentation Content Strategy;
4.3 Storytelling in Presentations;
4.4 Search Engine Optimization;
4.5 Content Curation;
Chapter 5: Sell, Sell, Sell;
5.1 Lead Generation;
5.2 Presentations in the Entire Sales Cycle;
Chapter 6: Research and Collaboration;
6.1 Using SlideShare for Research;
6.2 Using SlideShare for Collaboration;
Chapter 7: Recruiting, Hiring, and Getting Hired;
7.1 Your Traditional Résumé Belongs on Nontraditional Platforms;
7.2 Let’s Get Visual;
7.3 Design Portfolio;
7.4 Four Locations for Your Résumé and Portfolio;
7.5 Build Your Network with the Power of Weak Ties;
7.6 Your Public Speaking Strategy;
7.7 Create Your Presentation Personality;
7.8 Ease into Public Speaking with Meetup;
7.9 Not a Public Speaker? You Still Need Presentations;
Chapter 8: Organizational Outreach and Communication;
8.1 SlideShare for Startups;
8.2 SlideShare for Nonprofits;
8.3 SlideShare for Journalists;
8.4 SlideShare for Government;
About the Authors;

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