Presentation Planning and Media Relations for the Pharmaceutical Industry

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Overview

Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this.

Presentations have to be made internally to colleagues, clinical staff, marketing and product managers and medical sales representatives; and externally to professional medical specialists and NHS staff, the media and the general public. Anyone who manages or communicates adverse news needs to do so quickly and effectively, and be prepared to face difficult questions under media scrutiny.

In this book, John Lidstone, an author acknowledged by the industry as an expert in marketing and presentation skills, provides readers with the tools and skills to make their presentations and media dealings a success.

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Editorial Reviews

From the Publisher
The symptoms caused by a phone call from a journalist or the prospect of making an important presentation are common - a sinking in the stomach, clammy hands and an increased heart rate. Now the prescription should be this informative guide to making presentations and dealing with the media. John Lidstone is generous with examples from his own long career and provides a truly thorough guide to the successful use of visual aids. His checklists provide helpful summaries which should be of use to both the novice and those who have been "flying by the seat of their pants" with presentations and media interviews for far too long.' Linda Rose, Director of Media Services, Shire Health Group, London, UK

'Once again John has opened up his lifetime of experience with the Pharmaceutical Industry to share with others. This time the chosen subject is "presentations" and "handling the media" - both topics are highly relevant to pharmaceutical industry executives. Everyone needs to continuously learn, challenge and improve their presentation skills and handling the media will prove to be an invaluable resource for marketeers, medics and public relations managers. Success is never guaranteed, but with John's excellent reputation and the choice of topics in his new publication, I am sure the book will be widely acclaimed!' Nigel Brooksby, Managing Director, Sanofi-Synthelabo UK and Ireland

'In today's challenging , noisy Healthcare environment, the demands upon Pharmaceutical Executives for clear, targeted and convincing communication have never been greater. Whether you are developing your next formulary winning presentation for hospital or PCT, or preparing your organisation for the challenge of future interaction with the Media, John Lidstone's new book provides a detailed guide towards successful execution of your case. Sprinkled with contemporary, practical and salient examples of how (and how not) to prepare and present your case, this work book is essential reading for young, aspiring Pharmaceutical Executives and a valuable refresher for their more senior colleagues.' Drummond Paris, CEO, Novartis

'Making internal and external customer presentations is an absolutely key requirement and skill for all individuals from sales people to Managing Directors. In this book, John Lidstone, goes back to the basics of this activity which we often forget and also highlights the do's and don'ts - a must for all aspiring Senior Managers...offers some excellent insights into the various media interfaces and also a good many examples of how to get it right but also the pitfalls of not being fully briefed and prepared.' Kevin James, Chief Executive, Wyeth Laboratories, UK

'With a sound background introduction and an unambiguous 'how to' element supported by convincing examples, this book will help everyone, irrespective of experience become more confident and convincing in their presentations. This isn't just a very good book about presentation skills, it's a clear and thoughtful reminder of what makes good communication. Everyone within the pharmaceutical industry will find some enlightenment here.' Jeff Bulmer, Director of Hospital Business, AAH Pharmaceuticals

'All departments should have this book on their shelves, and everyone should be encouraged to read it.' Pharmaceutical Physician, January 2004

'...[I am] much impressed by it. I particularly liked the simplicity of style which is matched by the straight-forward assembly and presentation of the subject matter....John's book is the essential road-map for all to use and every person called upon to present a case will benefit from using it. I only wish I had possessed a similar publication on my office shelf early in my career. I would have been spared many sleepless nights and sweaty palms. Although aimed at the Pharmaceutical Industry, it obviously has a much wider application...' Air Vice Marshal F. C. Hurrell, CB, OBE, FRAeS, Former Director-General of the RAF Medical Branch.

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Product Details

  • ISBN-13: 9780566085369
  • Publisher: Ashgate Publishing, Limited
  • Publication date: 12/1/2003
  • Pages: 151
  • Product dimensions: 6.94 (w) x 9.86 (h) x 0.69 (d)

Table of Contents

Part I Preparing and Delivering Formal Presentations: Introduction to Part I; Learning and communication; Preparing your presentation; Beginning your presentation; Conducting your presentation; Ending your presentation; Using visual aids; Video conferencing; Appendix to Part I - audio-visual projection. Part II Handling The Media: Introduction to Part II; Facing the media; Dealing with the press; Preparing for a television interview; The day of the interview; Handling the television interview; Preparing for and handling a radio interview; Guidelines for media interviews; Appendix to Part II - training in media relations. References and recommended reading; Index.

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