The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

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Overview

The Wall Street Journal Bestseller!

Updated to include Steve Jobs's iPad and iPad2 launch presentations

“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”
—Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.

The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time.

With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
—Rob Enderle, The Enderle Group

“Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
—David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for Forbes.com. He has written several bestselling and award-winning books, including The Innovation Secrets of Steve Jobs. Gallo has been featured in The Wall Street Journal, The New York Times, Success magazine, and on CNBC. Gallo’s latest book, The Power of Foursquare, reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.

Product Details

  • ISBN-13: 9780071636087
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 9/11/2009
  • Edition number: 1
  • Pages: 256
  • Sales rank: 40,919
  • Lexile: 1110L (what's this?)
  • Product dimensions: 5.80 (w) x 8.40 (h) x 1.10 (d)

Meet the Author

Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for Forbes.com. He has written several bestselling and award-winning books, including The Innovation Secrets of Steve Jobs. Gallo has been featured in The Wall Street Journal, The New York Times, Success magazine, and on CNBC. Gallo’s latest book, The Power of Foursquare, reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.

Table of Contents

Acknowledgments vii

Prologue:How to be Insanely Great in Front of Any Audience ix

Act 1 Create the History 1

Scene 1 Plan in Analog 3

Scene 2 Answer the One Question That Matters Most 15

Scene 3 Develop a Messianic Sense of Purpose 27

Scene 4 Create Twitter-Like Headlines 39

Scene 5 Draw a Road Map 49

Scene 6 Introduce the Antagonist 63

Scene 7 Reveal the Conquering Hero 75

Intermission 1 Obey the Ten-Minute Rule 83

Act 2 Deliver the Experience 85

Scene 8 Channel Their Inner Zen 87

Scene 9 Dress Up Your Numbers 105

Scene 10 Use "Amazingly Zippy" Words 113

Scene 11 Share the Stage 127

Scene 12 Stage Your Presentation with Props 137

Scene 13 Reveal a "Holy Shit" Moment 151

Intermission 2 Schiller Learns from the Best 161

Act 3 Refine and Rehearse 165

Scene 14 Master Stage Presence 167

Scene 15 Make it Look Effortless 179

Scene 16 Wear the Appropriate Constume 195

Scene 17 Toss the Script 199

Scene 18 Have Fun 207

Encore:One More Thing 215

Notes 219

Index 233

Customer Reviews

Average Rating 3.5
( 41 )

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See All Sort by: Showing 1 – 20 of 41 Customer Reviews

  • Posted February 9, 2011

    You'll never present the same way after reading this!

    Steve is know to be the co-founder of Apple, the NeXT computers, Pixar, and upon his return to Apple - visionary behind the iPod, iPad and iTunes.

    This book is not about all these. Instead, it's all about his communication style - specifically, his presentation style. Book aside, have you seen Steve present any Apple product? If not, I suggest you look at at least one such presentation. In fact, look at several, and you'll see how effortless and 'inspiring' his presentations can be.

    Enter Gallo - a self-proclaimed Steve Jobs evangelist (I mean, with two books about Steve, isn't it a bit obvious?) with his book Presentation Secrets of Steve Jobs and you get a book that really scrutinizes Steve's presentation style. not just on stage - but off it as well. And Gallo presents us with a 3-part framework, not exactly new. but never the less, quite effective - specially with Steve doing it.

    The chapters are arranged to follow Steve's 3-part framework, and are interesting (as well as easy to follow) reads about how Steve introduces (or creates) an idea, how he delivers an experience, and how he refines and rehearses - taking serious stock of stage presence (eye-contact, relaxed manner and near instantaneous style. Here's a hint: there really is noting instantaneous about it all - everything is well planned, practiced and tweaked (including his seemingly impromptu jokes and comments) to deliver those memorable talks that Steve has been known to do - ones that many people (fondly) refer to as 'reality-warping'.

    Gallo dissects Steve's style with the help of YouTube available videos, and shares it (both the analysis and the video addresses) in his book - allowing us to watch and or review, first hand, what exactly happened and when. and more importantly, how Steve executed it all.

    Now, does Carmine's scrutiny of Steve hold water? Apparently it does - you see. all these presentations - and the book release, happened before Steve introduced the iPad, and right before the launching of the iPad, Carmine was asked about what would Steve show. though Carmine could not answer that particular question, he did say what Steve would do. And guess what? Carmine nailed it.

    So. the bottom line, will people who read this book be able to present like Steve? Maybe.

    Nothing's really new. But if you have the same passion for 'getting things done right' as Steve does - and knowing what you do with this book, you can apply these ideas to your next presentation. and your presentations will be much better for following the ideas set within this book's pages. I mean, let's be realistic. one does not become insanely great overnight, right?

    I've been doing presentations for decades - and yet, as I went through this book, I found myself reading, perusing, absorbing ideas from it's chapters, as it presented Steve's style. as only Carmine could share it.

    So my personal recommendation is to go get the book - and bring your presentations into a different - and better level.

    2 out of 2 people found this review helpful.

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  • Posted January 18, 2011

    No cover image for the Nook version?

    Love the book, wish it included the cover image. BN, PLEASE UPDATE!

    1 out of 2 people found this review helpful.

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  • Anonymous

    Posted May 16, 2010

    Very Useful for Those Who Regularly Present

    "The Presentation Secrets of Steve Jobs" does provide a wealth of tips, suggestions, and ideas for forming presentations that really pop. However, I think to really be "insanely great", you must posses an inner talent for connecting with others. I definitely learned a lot, and my first presentation post-read was a strong step in the right direction. If you can incorporate a few of the tips you will see improvement... incorporate them all and you are well on your way to rave reviews!

    1 out of 1 people found this review helpful.

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  • Posted December 5, 2009

    Excellent, Excellent, Excellent

    A must read for anyone speaking to the public, I am in my second read of the book and have given as a gift.

    1 out of 1 people found this review helpful.

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  • Posted October 22, 2009

    more from this reviewer

    The Secrets Revealed

    The presentation skill of Steve Jobs is coveted by entrepreneurs world-wide and it is plan to see in this book why. The creativity and discipline found with each and every Jobs presentation is like a well-staged Broadway play as this book walks the reader through each of the stages and the role the number three (3) plays in its success. A must read for business people and those seeking to bring their communication skills to a level unimaginable.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted March 23, 2012

    test

    test

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  • Anonymous

    Posted January 22, 2012

    Good reminders here!

    Some great reminders here. Very motivating too!

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  • Anonymous

    Posted January 21, 2012

    Poop

    HhrwrhfsrthdwrumvfexggfffykjfaddgjywdkgsgmzfjdwDcsqqsrxhkhgggggrggf hooters dhjtrjsqzhpoopewrcfbxfqashtt that bvan

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  • Anonymous

    Posted December 3, 2011

    This has chartrer

    I love his book it has alot of informartion

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  • Posted November 29, 2011

    superb book by a superb leader!

    Thumbs up to the author for writing such a book.I have used it in my university and all my students says that "YOU ARE THE BEST LECTURER I HAVE EVER SEEN GIVING LECTURE VERY PERFECT".Thanks Mr. Carmine

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  • Anonymous

    Posted November 13, 2011

    great book. Wish I had this 20 years ago

    great book. Wish I had this 20 years ago

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  • Anonymous

    Posted October 29, 2011

    Must read...

    Very good book. Nicely summarized. Your presentations will never be te same.

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  • Posted October 19, 2011

    Nice to see Steve sharing his presentation finesse with us

    A great guide on public speaking and presenting. You will want to watch a youtube of Mr. Jobs speaking afterwards and the book will be crystal clear. Nice job.

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    Posted January 22, 2012

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    Posted August 4, 2011

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    Posted January 28, 2010

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    Posted February 1, 2011

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    Posted August 4, 2011

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    Posted March 1, 2011

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    Posted July 18, 2011

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