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This is the eBook version of the printed book.
A brand new collection of state-of-the-art insights on making winning presentations, from the field’s #1 consultant, Jerry Weissman… now in a convenient e-format, at a great price!
Three breakthrough eBooks help you deliver outstanding, winning presentations – whatever your goals, whatever your audience!
Jerry Weissman has helped the world’s top executives create the most important presentations of their lives: make-or-break investor presentations that have raised hundreds of billions of dollars from demanding, expert investors. Now, in this amazing collection, Weissman teaches everything you need to create and deliver the most compelling, successful presentations of your life! First up: Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition, Weissman’s start-to-finish guide to connecting with even the toughest audiences...telling them compelling stories that focus on what’s in it for them… and moving people to action! Next: In the Line of Fire: How to Handle Tough Questions...When It Counts, Weissman shows how to answer even the toughest questions with perfect assurance… avoid the defensiveness, evasiveness, or anger that destroy careers… brilliantly control the entire exchange with hostile questioners! Finally: Presentations in Action: 80 Memorable Presentation Lessons from the Masters revealshow the world’s best presenters have actually applied the principles of outstanding communication. Packed with unforgettable examples from the media, sports, politics, science, art, music, literature, the military, and history, this book teaches 100% actionable lessons for supercharging everything from content and graphics to delivery!
From world-renowned presentation consultant Jerry Weissman.
Presentations in Action: 80 Memorable Presentation Lessons from the Masters
Introduction 1
SECTION I Content: The Art of Telling Your Story
1 A Lesson from Professor Marvel, a.k.a. The Wizard of Oz 5
2 Obama and You 8
3 The “So What?” Syndrome 10
4 Beware of Jokes 12
5 Presentation Advice from Abraham Lincoln 14
6 It Ain’t What You Say, It’s How You Say It 16
7 Presentation Advice from Mark Twain 18
8 Presentation Advice from Mike Nichols 20
9 Show versus Tell in Hollywood 22
10 Slogan Power 24
11 How Long Is Too Long? 26
12 The Elevator Pitch in One Sentence 28
13 Do You Know the Way to Spanish Bay? 30
14 Getting to “Aha!” 32
15 This Is Your Pilot Speaking 34
16 Presentation Advice from the iPhone 36
17 Presentation Advice from Steve Jobs 38
18 Presentation Advice from Novelists I 40
19 Presentation Advice from Novelists II 42
20 Microsoft Slogans Score a Trifecta 44
21 Presentation Advice from a Physician 46
22 Presentation Advice from a Politician 48
23 Ronald Reagan Meets Lenny Skutnik 50
24 Human Interest Stories: A Double Advantage 51
SECTION II Graphics: The Correct Way to Design PowerPoint Slides
25 The Presentation-as-Document Syndrome 55
26 Blame the Penmanship, Not the Pen 57
27 You Can’t Use a Sentence As a Prompt! 59
28 Baiting the Salesperson 60
29 PowerPoint and Human Perception 62
30 PowerPoint Template: Combined Picture and Text 64
31 Shady Characters 67
32 “I Can Read It Myself!” 69
33 A Case for Case I: Initial Caps or All Caps 71
34 A Case for Case II: Serif or Sans 73
35 What Color Is Your PowerPoint? 75
36 Presentation Advice from Corona Beer 78
37 The Cable Crawlers 80
38 Computer Animation 82
39 PowerPoint and the Military 84
SECTION III Delivery Skills: Actions Speak Louder Than Words
40 The Art of Conversation 89
41 Presentation Advice from Edward R. Murrow 91
42 Nonverbal Communication 93
43 Presentation Advice from Pianist Murray Perahia 95
44 Presentation Advice from Actress Tova Feldshuh 97
45 Presentation Advice from Michael Phelps and Dara Torres 99
46 Presentation Advice from Frank Sinatra 101
47 Presentation Advice from Soprano Kiri Te Kanawa 103
48 The One-Eyed Man 105
49 Bill Clinton’s Talking to Me! 106
50 Liddy Dole and Person-to-Person 108
51 Fast Talking 109
52 Presentation Advice from Titian 111
53 Presentation Advice from Musicians and Athletes 113
54 Presentation Advice from Vin Scully 115
55 “Ya’ Either Got It, or Ya’ Ain’t” 116
56 How to Eliminate the Fig Leaf 118
57 Unwords 120
58 To Slip or Not to Slip 122
59 The Free Throw 124
60 10 Tips for 30 Seconds 126
61 You Are What You Eat 127
SECTION IV Q&A: Handling Tough Questions
62 Speed Kills in Q&A 131
63 A Lesson in Listening from Barack Obama 133
64 If I Could Tell Jon Stewart... 135
65 What Keeps You Up at Night? 136
66 Spin versus Topspin 138
67 When Did You Stop Beating Your Wife? 140
68 Madoff and Cramer Plead Guilty 142
69 Tell Me the Time, Not How to Build a Clock 144
70 Presentation Advice from Jerry Rice 146
71 Politicians and Spin 147
72 Murder Boards 149
73 Ms. Kagan Regrets 151
SECTION V Integration: Putting It All Together
74 The Elephant 155
75 Presentation Graphics Meet Linguistics 156
76 One Presentation, Multiple Audiences 158
77 The Art and Science of Oprah Winfrey 160
78 Right or Left 164
79 Graphics Synchronization 168
80 The House That Jack Built 170
Footnotes 173
Acknowledgments 177
About the Author 178
Index 179
In the Line of Fire: How to Handle Tough Questions…When It Counts
Introduction: Agility versus Force xv
Chapter One: The Critical 1
Chapter Two: Effective Management 15
Chapter Three: You’re Not listening! 23
Chapter Four: Active Listening 39
Chapter Five: Retake the Floor 53
Chapter Six: Provide the Answer 81
Chapter Seven: Topspin in Action 97
Chapter Eight: Preparation 115
Chapter Nine: The Art of War 125
Chapter Ten: The Role Model 157
Endnotes 169
Acknowledgments 175
Index 179
Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
Foreword to the Updated and Expanded Edition xvii
Preface: What’s Past Is Prologue xxi
Introduction: The Wizard of Aaahs xxiii
Chapter One: You and Your Audience 1
Chapter Two: The Power of the WIIFY 11
Chapter Three: Getting Creative: The Expansive Art of Brainstorming 21
Chapter Four: Finding Your Flow 41
Chapter Five: Capturing Your Audience Immediately 69
Chapter Six: Communicating Visually 91
Chapter Seven: Making the Text Talk 103
Chapter Eight: Making the Numbers Sing 121
Chapter Nine: Using Graphics to Help Your Story Flow 133
Chapter Ten: Bringing Your Story to Life 163
Chapter Eleven: Customizing Your Presentation 183
Chapter Twelve: Animating Your Graphics 197
Chapter Thirteen: The Virtual Presentation 215
Chapter Fourteen: Pitching in the Majors 229
Appendix A Tools of the Trade 235
Appendix B Presentation Checklists 237
Acknowledgments 241
About the Author 243
Index 245
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Overview
This is the eBook version of the printed book.
A brand new collection of state-of-the-art insights on making winning presentations, from the field’s #1 consultant, Jerry Weissman… now in a convenient e-format, at a great price!
Three breakthrough eBooks help you deliver outstanding, winning presentations – whatever your goals, whatever your audience!
Jerry Weissman has helped the world’s top executives create the most important presentations of their lives: make-or-break investor presentations that have raised hundreds of billions of dollars from demanding, expert investors. Now, in ...