Presentations in Everyday Life : Strategies for Effective Speaking / Edition 2

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Product Details

  • ISBN-13: 9780205555017
  • Publisher: Pearson
  • Publication date: 2/28/2004
  • Edition description: Older Edition
  • Edition number: 2
  • Pages: 608
  • Product dimensions: 8.40 (w) x 10.60 (h) x 0.70 (d)

Meet the Author

Isa Engleberg is a Professor of Speech Communication and Director of the Humanities Resource Center at Prince George's Community College in Largo, Maryland. She is coauthor of two other Houghton Mifflin Communication titles: Presentations in Everyday Life, with John Daly, and Working in Groups, with Dianna Wynn. In NCA she has served as President, Chair of the Research Board, and as a member of the Administrative Committee. She has planned many NCA conferences and has published more that 30 articles in a variety of publications. Isa has won numerous teaching and service awards, including NCA's Outstanding Community College Educator award and the President's Medal at Prince George's Community College.

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Table of Contents

I. The Basics

1. Presentation Speaking

The Real World of Presentation Speaking

What Is Presentation Speaking?

Basic Principles of Presentation Speaking

How Communication Works

Becoming an Effective Speaker

2. Listening and Critical Thinking

What Is Listening?

Learning to Listen

Listening to Your Audience

What Is Critical Thinking?

Adapting to Different Ways of Thinking

3. Building Presentation Confidence

What Is Presentation Anxiety?

Becoming a Confident Speaker

Just Do It

II. Preparation

4. Purpose and Topic

Topic Versus Purpose

Determining Your Purpose

From Purpose to Topic

5. Audience Analysis and Adaptation

Audience-Focused Communication

Researching Your Audience

Gathering Audience Information

Analyzing and Adapting to Your Audience

Mid-Presentation Adaptation

6. Speaker Credibility and Ethics

Components of Speaker Credibility

Developing Credibility

Ethos and Ethics

Good Speeches by Good Speakers

The Good Audience

7. Logistics and Occasion

Why Place and Occasion Matter



Dress and Appearance

Link Purpose, Audience, and Place

III. Content and Organization

8. Supporting Material

Support Your Ideas

Research Strategies


9. Organization

Why Organization Matters

How to Get Organized

Organizational Patterns

Match the Format to the Content

10. Organizational Tools

Getting Ready to Outline

The Formal Outline

Connecting Your Key Points

Creative Organization

11. Introductions and Conclusions

Introductions as Mini-Presentations

Ways to Begin

Starting Strong

Last Impressions Last

Conclusions as Mini-Presentations

Ways to End

Ending Effectively

IV. Engaging Your Audience

12. Engaging Language

The Power and Perils of Language

The Nature of Language

Presentation Principles and Language

13. Generating Interest

Overcoming Audience Disinterest

The Power of Stories

The Benefits of Audience Participation

Summing up Interest Factors

Break the Rules

V. Performance

14. Performance and Practice

Choosing How to Deliver Your Presentation


Mid-Performance Decisions

15. Vocal Delivery

Developing an Effective Speaking Voice

Components of an Effective Voice

Clarity and Correctness

16. Physical Delivery

Making a Good Physical Impression

Delivering Mediated Presentations

Putting It All Together

17. Presentation Aids

How Presentation Aids Can Help You

Messages and Media

Selecting the Media

Visual Design Principles

Handling Your Presentation Aids

VI. Applications

18. Developing Informative Presentations

What Is an Informative Presentation?

Informative Strategies

Insider Secrets of Informative Presentations

19. Understanding Persuasion

What Is Persuasion?

The Dynamics of Persuasion

Why Does Persuasion Work?

Applying Marketing Concepts to Persuasion

20. Developing Persuasive Presentations

Purposeful Persuasion

Organizing Your Persuasive Presentation

Fallacies of Argument

21. Developing Special Presentations

Special Presentations

Introducing a Presenter

Welcoming an Audience

Making a Toast

Delivering a Eulogy

Sales Presentations

Humorous Presentations

Answering Audience Questions

Impromptu Speaking

22. Developing Group Presentations

What Are Groups?

Types of Groups

Communicating in Small Groups

Presenting in Virtual Groups

Appendix: Sample Presentations


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