Presidential Campaign Discourse: Strategic Communication Problems

Presidential Campaign Discourse: Strategic Communication Problems

by Kathleen E. Kendall
     
 

ISBN-10: 0791426823

ISBN-13: 9780791426821

Pub. Date: 08/28/1995

Publisher: State University of New York Press

Focuses on strategies for solving communication problems in presidential campaigns.

Communication problems faced by presidential candidates in modern elections are examined from a variety of perspectives. The book focuses on the decisions candidates must make about political discourse, such as the speeches, interviews, debates, and ads which make up

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Overview

Focuses on strategies for solving communication problems in presidential campaigns.

Communication problems faced by presidential candidates in modern elections are examined from a variety of perspectives. The book focuses on the decisions candidates must make about political discourse, such as the speeches, interviews, debates, and ads which make up national campaigns, and the media reporting of these messages. The contributors include Frederick J. Antczak, Sandra Bauman, Paul E. Corcoran, Suzanne M. Daughton, Gail Fairhurst, Richard Gregg, Susan Herbst, Montague Kern, Kathleen E. Kendall, Joshua Meyrowitz, Diana Owen, Marilyn Roberts, Craig A. Smith, Mary E. Stuckey, Jimmie Trent, Judith Trent, and Ron Wendt.

Product Details

ISBN-13:
9780791426821
Publisher:
State University of New York Press
Publication date:
08/28/1995
Series:
SUNY series, Human Communication Processes Series
Edition description:
New Edition
Pages:
319
Product dimensions:
5.93(w) x 9.04(h) x 0.75(d)

Table of Contents

Preface
Acknowledgments
1The Problem of Beginnings in New Hampshire: Control over the Play1
2The Problem of Getting on the Media Agenda: A Case Study in Competing Logics of Campaign Coverage35
3The Incumbent and His Challengers: The Problem of Adapting to Prevailing Conditions69
4Looking for "The Vision Thing": The Rhetoric of Leadership in the 1992 Presidential Election93
5The Battle of Issues and Images: Establishing Interpretive Dominance117
6The Debate Challenge: Candidate Strategies in the New Media Age135
7The Question of a Return to Basic American Values: "My Mother and Winston Churchill" in the Heroic Narratives of Ross Perot's Infomercials157
8Political Advertising: Strategies for Influence179
9Rhetorical Strategies for a Culture War: Abortion in the 1992 Campaign201
10Women's Issues, Women's Place: Gender-Related Problems in Presidential Campaigns221
11Managing Perceptions of Public Opinion: Candidates' and Journalists' Reactions to the 1992 Polls241
12Presidential Endings: Conceding Defeat255
13Conclusions: The Struggle for Interpretive Dominance293
Contributors305
Index309

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