Presidential Campaign Discourse: Strategic Communication Problems

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Focuses on strategies for solving communication problems in presidential campaigns.
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Product Details

  • ISBN-13: 9780791426821
  • Publisher: State University of New York Press
  • Publication date: 8/28/1995
  • Series: SUNY series, Human Communication Processes Series
  • Edition description: New Edition
  • Pages: 319
  • Product dimensions: 5.93 (w) x 9.04 (h) x 0.75 (d)

Table of Contents



1. The Problem of Beginnings in New Hampshire: Control over the Play
Kathleen E. Kendall

2. The Problem of Getting on the Media Agenda: A Case Study in Competing Logics of Campaign Coverage
Joshua Meyrowitz

3. The Incumbent and His Challengers: The Problem of Adapting to Prevailing Conditions
Jimmie D. Trent and Judith S. Trent

4. Looking for "The Vision Thing": The Rhetoric of Leadership in the 1992 Presidential Election
Ronald F. Wendt and Gail T. Fairhurst

5. The Battle of Issues and Images: Establishing Interpretive Dominance
Mary E. Stuckey and Frederick J. Antczak

6. The Debate Challenge: Candidate Strategies in the New Media Age
Diana Owen

7. The Question of a Return to Basic American Values: "My Mother and Winston Churchill" in the Heroic Narratives of Ross Perot's Infomercials
Montague Kern

8. Political Advertising: Strategies for Influence
Marilyn S. Roberts

9. Rhetorical Strategies for a Culture War: Abortion in the 1992 Campaign
Richard B. Gregg

10. Women's Issues, Women's Place: Gender-Related Problems in Presidential Campaigns
Suzanne M. Daughton

11. Managing Perceptions of Public Opinion: Candidates' and Journalists' Reactions to the 1992 Polls
Sandra Bauman and Susan Herbst

12. Presidential Endings: Conceding Defeat
Paul E. Corcoran

13. Conclusions: The Struggle for Interpretive Dominance
Craig Allen Smith



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