The Presidential Campaign Film

Overview

Morreale traces the development of the documentary films produced for presidential candidates from Calvin Coolidge in 1923 to George Bush and Bill Clinton in 1992. The work provides insight into today's visually oriented presidential campaign by analyzing the production of candidates' images as the films evolve from classical to modern forms. Campaign films are usually overlooked by campaign scholars, yet they provide the fullest available visual portrait of a candidate during a campaign, they encapsulate ...

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Overview

Morreale traces the development of the documentary films produced for presidential candidates from Calvin Coolidge in 1923 to George Bush and Bill Clinton in 1992. The work provides insight into today's visually oriented presidential campaign by analyzing the production of candidates' images as the films evolve from classical to modern forms. Campaign films are usually overlooked by campaign scholars, yet they provide the fullest available visual portrait of a candidate during a campaign, they encapsulate persuasive appeals and strategies, and they illustrate Republican and Democratic candidates' different approaches to mediated communication. Morreale concludes that presidential campaign films provide a lens through which we can view both changes and continuities in American politics and culture. Recommended for scholars and students of communication, political science, and history.

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Editorial Reviews

Booknews
Traces the evolution of the documentary film as a tool of US presidential campaigns from the first in 1923 for Calvin Coolidge to the Bush and Clinton films of 1992. Describes the shift from the classical to the modern form, and shows how the films reveal the difference between Republican and Democratic media strategies, provide the fullest visual portrait of a candidate, and encapsulate appeals. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

Meet the Author

JOANNE MORREALE is Associate Professor of Communication at Northeastern University.

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Table of Contents

Series Foreword
Preface
Introduction 1
Pt. I The Classical Form: The Expository Presidential Campaign Film
1 Discursive Threads of the Presidential Campaign Film 25
2 Instatement of a Genre: The Classical Presidential Campaign Film, 1952-1960 45
3 Growth and Development of the Classical Presidential Campaign Film, 1964-1972 69
4 The End of Exposition, 1972 91
Pt. II The Modern Form: The Hybrid Documentary-Advertisement
5 The Modern Period, 1976-1980 111
6 The Generic Hybrid Ascends, 1984-1988 137
7 Generic Transformation, 1992 161
8 Afterword: The Presidential Campaign Film as Cultural Artifact 177
Filmography 181
Bibliography 183
Index 189
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