From the Publisher
"This work reminds us that presidential campaigns are fundamentally about the act of persuasion and marketing of easily digestible ideas for public consumption. The encyclopedia also reminds the reader that this has always been true; only the modes of delivery have changed. For these reasons, this work is highly recommended." - ARBA
"For persons interested in the American political system, this captivating set presents useful information in all three volumes. . . . This spellbinding three-volume set is hard to set aside. It will be a valuable asset for all university and college reference departments and for researchers. Summing Up: Highly recommended." - Choice
"The authors of this set have constructed an easy-to-use, readable encyclopedia that assists students and those seeking to inform themselves in the field of the peaks and pitfalls of a presidential campaign. . . . Overall, this set is a useful addition to high school and public library collections seeking to boost civics materials." - Booklist
"A comprehensive research tool for college students and other users who are interested in political history." - Library Journal
The first volume of this largely objective work offers alphabetically arranged articles on "Slogans, Issues, Programs, Personalities and Strategies," the bulk of which cover topics such as "NASCAR Dad," "Soccer Mom," "I Like Ike," and "Fireside Chat." Also provided there are a "Timeline of Campaigns and Significant Moments," a subject guide with headings such as "Disputed Elections" (such as the 2000 campaign) and "Elections of Notable Cultural Importance." Most major historical figures are not listed in this first volume; they are found in the other two books, which offer chronologically arranged entries on campaigns from 1788–89 to 1908 and from 1912 to 2008. This arrangement will cause users to flip back and forth among volumes in the process of their research, and the biographical information is sparse. However, the campaign coverage is thorough and easy to understand, running the better part of ten pages per campaign. Volume 3 also features a useful table of "Major Party Platforms Since 1840." VERDICT A comprehensive research tool for college students and other users who are interested in political history.—Beth Bland, West Allis, WI
School Library Journal
Gr 10 Up-Part one of this resource contains overviews of each campaign from 1788 to 2000. These essays will give students insight into the moods, platforms, and behind-the-scenes activities of leaders during these periods. Following this section are alphabetical entries covering significant individuals, candidates, issues, slogans, and terms from abortion to "You Never Had It So Good." These clearly written articles range in length from a paragraph to several pages. Unfortunately, occasional see references lead to dead ends. A six-page chronology begins the work, and the appendix briefly outlines the party planks since 1840 under such topics as "Economic Policies," "Foreign Affairs," and "Civil Rights and Liberties." Many of the black-and-white photographs and reproductions are either dark or lacking in contrast. The selected bibliography is fairly extensive. A handy title to own in an election year.-Karen Sutherland, Bartlett Public Library, IL Copyright 2004 Reed Business Information.