Press Release Magic! - How To Write Killer Press Release And Get Massive Free Publicity!by Bob Bastian, Mark Hendricks
So how can you rise above all
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Submitting your well-crafted press release is a bit like standing behind the red velvet rope, hoping you have what it takes to make it past the doorman and gain admittance into an "A" list event. The competition is fierce, with only the best of the best making it to the editor's desk, much less into the hands of the public.
So how can you rise above all others and make your press release gleam in the eyes of the publisher? All you need is a dash of researching skills, a pinch of creative talent, and a sprinkle of media insight, and you've whipped up a blue ribbon recipe for a results-oriented press release.
The media mindset is a very powerful entity. What filters through the desk of an editor to the pulse of America is whatever he or she deems newsworthy. Scandals. Tragedies. Triumphs. From international terrorism to Cousin Cathy's canine hero, the media hold all the cards when it comes to what we do and do not know.
They also decide, to a certain degree, the influence each story has on the public by the size of space they assign to it. Readers are obviously going to focus on a half-size, front-page feature article more than they will a 10-line blurb buried in the back of the local section. Placement is crucial because it determines how close your news will get to the reader's eyes.
Fortunately, news sells. So garnering attention for your press release will be a little like a sales pitch, without the blatant advertising. Sound impossible? Not when you consider how the media mindset operates.
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