The Price Advantage / Edition 2

The Price Advantage / Edition 2

by Walter L. Baker, Michael V. Marn, Craig C. Zawada

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ISBN-10: 0470481773

ISBN-13: 9780470481776

Pub. Date: 06/08/2010

Publisher: Wiley

A comprehensive look at creating pricing strategies that work in both good economic times and bad

Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in

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