Price Management in Financial Services: Smart Strategies for Growth

Price Management in Financial Services: Smart Strategies for Growth

by Georg Wuebker, Jens Baumgarten, Dirk Schmidt-Gallas
     
 

ISBN-10: 0566088215

ISBN-13: 9780566088216

Pub. Date: 05/01/2008

Publisher: Taylor & Francis

Price Management in Financial Services shows how to incorporate the modern techniques of value based pricing in both product design and pricing. You are given an overview of basic pricing techniques and introduced to strategic pricing issues such as: strategic market segmentation, product bundling, multi-channel pricing and non linear pricing. As exemplified by

Overview

Price Management in Financial Services shows how to incorporate the modern techniques of value based pricing in both product design and pricing. You are given an overview of basic pricing techniques and introduced to strategic pricing issues such as: strategic market segmentation, product bundling, multi-channel pricing and non linear pricing. As exemplified by a large number of Simon-Kucher & Partners' international case studies, the book illustrates how such professional pricing techniques hold the key to enormous profit potential.

Product Details

ISBN-13:
9780566088216
Publisher:
Taylor & Francis
Publication date:
05/01/2008
Edition description:
1
Pages:
212
Product dimensions:
6.90(w) x 9.70(h) x 0.70(d)

Table of Contents

Introduction; Fundamentals of modern pricing; Strategic aspects of pricing; Price optimisation methods; Intelligent price differentiation; Psychological aspects of pricing; Price implementation issues; Case studies; Insights for financial services managers; Index.

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