Pricing and Revenue Optimization / Edition 1

Pricing and Revenue Optimization / Edition 1

by Robert Phillips
     
 

ISBN-10: 0804746982

ISBN-13: 9780804746984

Pub. Date: 08/05/2005

Publisher: Stanford University Press

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly

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Overview

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.

With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable.

Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact marketing@www.sup.org.

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Product Details

ISBN-13:
9780804746984
Publisher:
Stanford University Press
Publication date:
08/05/2005
Edition description:
1
Pages:
368
Sales rank:
655,419
Product dimensions:
7.00(w) x 10.00(h) x 1.10(d)

Table of Contents

Ch. 1Background and introduction1
Ch. 2Introduction to pricing and revenue optimization18
Ch. 3Basic price optimization38
Ch. 4Price differentiation74
Ch. 5Pricing with constrained supply99
Ch. 6Revenue management120
Ch. 7Capacity allocation149
Ch. 8Network management176
Ch. 9Overbooking207
Ch. 10Markdown management240
Ch. 11Customized pricing264
Ch. 12Pricing and revenue optimization and customer acceptance301
App. AOptimization323
App. BProbability327

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