Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

by Sandra Rothenberger
     
 

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The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.See more details below

Overview

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

Product Details

ISBN-13:
9780230207226
Publisher:
Palgrave Macmillan
Publication date:
12/15/2008
Pages:
240
Product dimensions:
5.70(w) x 8.60(h) x 1.00(d)

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