Pricing Photography: The Complete Guide to Assignment & Stock Prices by Michal Heron, David MacTavish |, Paperback | Barnes & Noble
Pricing Photography: The Complete Guide to Assignment & Stock Prices

Pricing Photography: The Complete Guide to Assignment & Stock Prices

by Michal Heron, David MacTavish
     
 

Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every

Overview


Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

Product Details

ISBN-13:
9781581152074
Publisher:
Skyhorse Publishing
Publication date:
01/28/2002
Edition description:
REVISED
Pages:
160
Product dimensions:
11.00(w) x 8.50(h) x 5.00(d)

Meet the Author

Michal Heron has been a freelance photographer for more than thirty years.
She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.

David MacTavish is a freelance photographer. He is actively involved in both assignment and stock photography, and has served as an officer of the American Society of Media Photographers. He lives in Chicago, Illinois.

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