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Pricing Photography: The Complete Guide to Assignment and Stock Prices
     

Pricing Photography: The Complete Guide to Assignment and Stock Prices

by Michal Heron, David MacTavish
 

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Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing

Overview


Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

Product Details

ISBN-13:
9781581158885
Publisher:
Skyhorse Publishing
Publication date:
01/02/2013
Edition description:
Fourth Edition
Pages:
160
Sales rank:
711,755
Product dimensions:
8.46(w) x 10.24(h) x 0.53(d)

Meet the Author

Michal Heron has been a freelance photographer for more than thirty years.
She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.

David MacTavish is a freelance photographer. He is actively involved in both assignment and stock photography, and has served as an officer of the American Society of Media Photographers. He lives in Chicago, Illinois.

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