Pricing Photography: The Complete Guide to Assignment and Stock Prices [NOOK Book]

Overview


Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term ...
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Pricing Photography: The Complete Guide to Assignment and Stock Prices

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NOOK Book (eBook - Fourth Edition)
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Overview


Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.
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Product Details

  • ISBN-13: 9781621532569
  • Publisher: Skyhorse Publishing
  • Publication date: 1/21/2014
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition description: Fourth Edition
  • Pages: 160
  • Sales rank: 723,671
  • File size: 7 MB

Meet the Author

Michal Heron has been a freelance photographer for more than thirty years.
She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.

David MacTavish is a freelance photographer. He is actively involved in both assignment and stock photography, and has served as an officer of the American Society of Media Photographers. He lives in Chicago, Illinois.

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Table of Contents

1 The Business of Photography 5
2 The Economics of Photography 11
3 Negotiating Principles 27
4 Negotiating Assignment Photography 34
5 Negotiating Stock Photography 44
6 Pricing Assignments 51
7 Pricing Stock 57
8 Introduction to the Price Charts 61
9 Assignment and Stock Photography Price Charts 67
10 Buyer's Guide 116
Bibliography 125
Index 127
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