Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

by Reed Holden, Mark Burton
     
 

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Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the… See more details below

Overview

Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

Product Details

ISBN-13:
9781118045343
Publisher:
Wiley
Publication date:
12/28/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
240
Sales rank:
1,115,574
File size:
1 MB

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