BN.com Gift Guide

Primer of Public Relations Research / Edition 1

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 96%)
Other sellers (Hardcover)
  • All (11) from $1.99   
  • Used (11) from $1.99   
Close
Sort by
Page 1 of 2
Showing 1 – 10 of 11 (2 pages)
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$1.99
Seller since 2010

Feedback rating:

(4052)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Very Good
Book shows a small amount of wear - very good condition. Selection as wide as the Mississippi.

Ships from: St Louis, MO

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2008

Feedback rating:

(2433)

Condition: Good
1572307269 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc... All day low prices, buy from us sell to us we do it all!!

Ships from: Aurora, IL

Usually ships in 1-2 business days

  • Canadian
  • Standard, 48 States
  • Express, 48 States
$1.99
Seller since 2009

Feedback rating:

(23994)

Condition: Good
Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have one MILLION unique items ready to ship today!

Ships from: Toledo, OH

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2010

Feedback rating:

(4052)

Condition: Good
Book has a small amount of wear visible on the binding, cover, pages. Selection as wide as the Mississippi.

Ships from: St Louis, MO

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$3.00
Seller since 2014

Feedback rating:

(4)

Condition: Good
2002 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not ... include cd-rom or access codes. Customer service is our top priority! Read more Show Less

Ships from: Corpus Christi, TX

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$3.00
Seller since 2014

Feedback rating:

(1)

Condition: Good
2002 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not ... include cd-rom or access codes. Customer service is our top priority! Read more Show Less

Ships from: Indianapolis, IN

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$4.50
Seller since 2009

Feedback rating:

(1841)

Condition: Good
2002 Hardcover Good Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include ... any CDs, Infotracs, Access cards or other supplementary material. Read more Show Less

Ships from: Lincoln, NE

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$14.95
Seller since 2014

Feedback rating:

(22)

Condition: Good
New York, NY 2002 Hard cover Good. Sewn binding. Cloth over boards. 318 p. Contains: Illustrations.

Ships from: Pueblo West, CO

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$19.17
Seller since 2010

Feedback rating:

(14)

Condition: Good
03/14/2002 Hardcover ***SIMPLY BRIT*** We have dispatched from our UK warehouse books of good condition to over 1 million satisfied customers worldwide. We are committed to ... providing you with a reliable and efficient service at all times. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

Ships from: Buckingham, United Kingdom

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$29.51
Seller since 2014

Feedback rating:

(321)

Condition: Very Good
Very good.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 2
Showing 1 – 10 of 11 (2 pages)
Close
Sort by

Overview

This authoritative guide provides comprehensive coverage of the various research methods available to public relations practitioners. Written in a practical and direct style, the book takes readers step by step through the various elements of designing, conducting, and reporting PR-related research in both corporate and nonprofit settings. Informal and formal research methodologies are discussed in depth, including clear guidelines for using secondary sources, case studies, observational approaches, content analysis, sampling, survey research, and more. Demystifying statistical concepts and methods, the book provides detailed instructions for using SPSS, the widely available statistical software package. Numerous concrete examples, sample research tools and reports, and computer screen shots enhance the utility of the book, as do helpful review questions and practice problems at the end of each chapter.
Read More Show Less

Product Details

  • ISBN-13: 9781572307261
  • Publisher: Guilford Publications, Inc.
  • Publication date: 2/6/2002
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 318
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Don W. Stacks, PhD, is Professor and Director of the Program in Advertising and Public Relations at the University of Miami School of Communication. The author or coauthor of six books and more than 60 articles in referred journals, Dr. Stacks is an award-winning educator and researcher, a frequent conference presenter, and an active member of several professional organizations.

Read More Show Less

Table of Contents


PART I. An Introduction to Research in Public Relations

1. Research: An Intrdoduction with Public Relations Implications
2. Management of Research in Public Relations
3. Ethical Concerns in Public Relations Research

PART II. Informal Research Methodology

4. Historical and Secondary Research Methods
5. Case Studies
6. Informal Methods of Observing People
7. Content Analysis

PART III. Formal Research Methodology

8. Measurement in Public Relations
9. Sampling Messages and People
10. Survey and Poll Methods
11. Experimental Method
12. Descriptive Statistical Reasoning and Computer Analysis
13. Inferential Statistical Reasoning and Computer Analysis

PART IV. Reporting Public Relations Research

14. Writing and Evaluating the Request for Research Proposal
15. Writing and Presenting the Final Research Report

Index
About the Author

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)