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From the PublisherHerbert A. Simon Nobel Laureate in Economic Science Over a half century of research and writing, March has done more than anyone else to give us an unvarnished picture of how people actually make decisions in organizations, with all the uncertainty, craftiness, illogic, passion, ignorance, and even playfulness that entails. In this book he sums up his incisive insights into the decision-making process, and shares with us some very practical notions about the difficualt task of making intelligent decisions.
Daniel Kahneman Eugene Higgins Professor of Psychology, Princeton University Brilliant, wise, thoroughly original, and deeply rooted in a large body of modern research. An occasion for the gratitude of all students of decision making.
Tom Peters The Tom Peters Group March towers above the landscape in his understanding of the process of actual decision making in organizations. This masterful and accessible book is a gem.
Nils Brunsson Professor of Management, Stockholm School of Economics An extraordinarily rich and clear analysis by the leading scholar in the field. This book will not only become a standard reader in courses of decision theory but will also serve as an introduction to many related areas.
Sidney G. Winter Deloitte and Touche Professor of Management, The Wharton School A wonderfully balanced and urbane account of the realities of decision making in a complicated world.
Eric Wanner President, Russell Sage Foundation There are many smart books about decision-making, but very few that are wise. This is one of the few.