PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders
  • Alternative view 1 of PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders
  • Alternative view 2 of PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders

PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders

by Marti Barletta, Marti
     
 
Can you identify the most lucrative target market for growth, profits, share increases, and sales for your company or brand? Are you on the path to assured success? Are you sure?

Let Marti Barletta put the secret of marketing success into your hands by identifying for you the population segment that will command the majority of financial assets, control the

Overview

Can you identify the most lucrative target market for growth, profits, share increases, and sales for your company or brand? Are you on the path to assured success? Are you sure?

Let Marti Barletta put the secret of marketing success into your hands by identifying for you the population segment that will command the majority of financial assets, control the majority of purchases, make--and break--the high-dollar trends of the future, lead the social and political agenda of the 21st century, and have the world in its hands: Women 50-75!

Surprised? I bet you are. But you shouldn't be. It's the trend that isn't trendy (yet), but it's been in the making ever since Baby Boomers got their first jobs back in the '70s.

Backed by in-depth demographic research, Marti Barletta demonstrates how you can market to most educated, wealthy, and active generation in history: PrimeTime Women™.

Product Details

ISBN-13:
9781419593307
Publisher:
Kaplan Publishing
Publication date:
01/02/2007
Pages:
320
Product dimensions:
6.00(w) x 9.00(h) x 0.64(d)

Meet the Author

Marti Barletta, president of The TrendSight Group, is an internationally recognized authority on gender-savvy marketing strategies for wooing women consumers. A Wharton MBA, she honed her marketing and sales talents at top-flight agencies like McCann-Erickson, Foote, Cone and Belding, and Frankel. She has been featured on CBS Evening News and NBC Nightly News, and in Ad Age, Brandweek, BusinessWeek, The Wall Street Journal, and Fast Company. She is the author of Marketing to Women and co-author with Tom Peters of Trends.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >