Principles and Practice of Sport Management / Edition 4

Principles and Practice of Sport Management / Edition 4

ISBN-10:
0763796077
ISBN-13:
9780763796075
Pub. Date:
03/30/2011
Publisher:
Jones & Bartlett Learning
ISBN-10:
0763796077
ISBN-13:
9780763796075
Pub. Date:
03/30/2011
Publisher:
Jones & Bartlett Learning
Principles and Practice of Sport Management / Edition 4

Principles and Practice of Sport Management / Edition 4

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Overview

Teaching Sport Management Has Never Been More Exciting And Challenging. Principles And Practice Of Sport Management, Fourth Edition, Provides A Comprehensive, Current Overview Of The Sport Industry And The Sport Management Field. Students Are Introduced To Various Segments Of The Industry Providing Them With A Foundation Of Knowledge And Understanding Important For Anyone Interested In Pursuing A Career In Sports.

The Fourth Edition Continues To Offer Historical Perspectives As Well As Insight Into Current And Future Industry Issues And Trends. It Has, However, Undergone Substantial Content Updates In Every Chapter, Including Discussion Of New Developments And Managerial Approaches Happening In The Sport World, And New Chapters On Club Management And New Media In Sport.

Instructor Resources - An Instructor's Manual, Powerpoint Presentations, And A Testbank Are Available As Free Downloads.
Student Resources: Companion Website - Crossword Puzzles, Flashcards, Glossary, Practice Quizzes, And Web Links.


Product Details

ISBN-13: 9780763796075
Publisher: Jones & Bartlett Learning
Publication date: 03/30/2011
Edition description: 4
Pages: 616
Product dimensions: 6.90(w) x 8.90(h) x 1.30(d)

About the Author

Department Head and Associate Professor, Mark H. McCormack Department of Sport Management, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts


Associate Dean For Undergraduate Programs, Isenberg School of Management, University of Massachusetts, Amherst


Professor, University of Louisville, Louisville, Kentucky

Table of Contents

Contents: FOUNDATIONS OF SPORT MANAGEMENT * History of Sport Management * Management Principles Applied to Sport Management * Marketing Principles Applied to Sport Management * Financial Principles Applied to Sport Management * Legal Principles Applied to Sport Management * Ethical Principles Applied to Sport Management * AMATEUR SPORT INDUSTRY * High School and Youth Sports * Collegiate Sport * The European Sport Club System * International Sport * PROFESSIONAL SPORT INDUSTRY * Sports Agency * Professional Sport * SPORT INDUSTRY SUPPORT SEGMENTS * Facility Management * Event Management * Media Relations * Sport Broadcasting * The Sporting Goods Industry and the Sale of Licensed Products * LIFESTYLE SPORTS * Health and Fitness Industry * Recreational Sport * CAREER PREPARATION * Strategies for Career Success
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