Principles and Types of Speech Communication / Edition 14

Principles and Types of Speech Communication / Edition 14

by Raymie E. McKerrow, Bruce E. Gronbeck, Douglas Ehninger, Alan H. Monroe
     
 

  • The most up-to-date coverage of new technology, such as material on how to effectively and correctly use the Internet, teleconferencing, and other electronic resources (Chapter 6) and information on how to use software presentation-makers like PowerPoint in presenting speeches (Chapter 11).
  • New emphasis is placed on the types of speeches students
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Overview

  • The most up-to-date coverage of new technology, such as material on how to effectively and correctly use the Internet, teleconferencing, and other electronic resources (Chapter 6) and information on how to use software presentation-makers like PowerPoint in presenting speeches (Chapter 11).
  • New emphasis is placed on the types of speeches students are most likely to present in their careers with the addition of a new chapter, "Speaking at Conferences and Meetings" (Chapter 17).
  • In addition to the extensive coverage of cultural issues found throughout the text, the new Chapter 4, "Public Speaking and Cultural Life," explores how students can use cultural information about themselves and their audience in making specific speech-making choices.
  • A new text-specific website at www.awlonline.com/gronbeck features web activities, annotated research links, and an online research and citation guide for students. Instructor resources include relevant links, suggested classroom activities, and Syllabus Builder, a tool that allows them to put their course on the web.

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Product Details

ISBN-13:
9780321044259
Publisher:
Addison-Wesley
Publication date:
09/20/1999
Edition description:
Older Edition
Pages:
434
Product dimensions:
7.61(w) x 9.39(h) x 0.98(d)

Table of Contents

I. THE PROCESS OF SPEAKING PUBLICLY.

1. The Academic Study of Public Speaking.

2. Getting Started: Basic Tips for Speech Preparation and Delivery.

3. Setting the Scene for Community in a Diverse Culture: Speaking and Critical Listening.

4. Public Speaking and Cultural Life.

II. PREPARATION.

5. Analyzing the Audience and Occasion.

6. Developing Ideas: Finding and Using Supporting Materials.

7. Adapting the Speech Structure to Audience: The Motivated Sequence and Patterns of Internal Organization.

8. Maintaining Audience Attention and Involvement.

9. Developing the Speech Outline.

III. CHANNELS.

10. Using Language to Communicate.

11. Using Visual Aids.

12. Using Your Voice and Body to Communicate.

IV. TYPE.

13. Speeches to Inform.

14. Speeches to Persuade and Actuate.

15. Argument and Critical Thinking.

16. Building Social Coherence in a Diverse World: Speeches on Ceremonial Occasions.

17. Speaking at Conferences and Meetings.

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