Principles of Behavior / Edition 7

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Since the first edition of Principles of Behavior, the authors have sought to address the unique needs of students. This title has been written so that students of all levels will benefit from a solid introduction to the principles of behavior. The authors have laid the ground work for behavior analysis through an exploration of experimental, applied, and theoretical concepts. Case studies and everyday examples help readers apply principles of behavior to real life.

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Editorial Reviews

From the Publisher

"As always, Malott's tone and writing style is very engaging. The storytelling examples are always very good for flushing out difficult concepts. My students love this text in general because of his unique approach." - Lawrence Venuk, Naugatuck Valley Community College

"It is by far the most user friendly text on this topic I have seen. It introduces new material in a understandable, gradual manner [with] Realistic case studies." - Sherman Sowby , Brigham Young University

"Outstanding mastery and competence of every level of behavior analysis, from experimental, to applied, to theoretical. Dick Malott is the heir apparent to B. F. Skinner today." - David Feeney, Strayer University

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Product Details

  • ISBN-13: 9780205959495
  • Publisher: Taylor & Francis
  • Publication date: 10/31/2013
  • Edition description: New Edition
  • Edition number: 7
  • Pages: 480
  • Sales rank: 139,781
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.70 (d)

Meet the Author

Vicki S. Helgeson, accomplished scholar and teacher from Carnegie Mellon University, draws from research in the areas of psychology, sociology, anthropology, medicine, and public health to explore the roles that society has assigned to men and women. Other variables, such as sex, status, and gender-related traits, are addressed and contribute to the understanding of the individual in the social context in this exciting new introductory text.

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Table of Contents

Basic Behavioral Contingencies

Chapter 1: The Reinforcer (Positive Reinforcer)

Chapter 2: Reinforcement (Positive Reinforcement)

Chapter 3: Escape (Negative Reinforcement)

Chapter 4: Punishment (Positive Punishment)

Chapter 5: Penalty (Negative Punishment)

Chapter 6: Extinction (Following Reinforcement) and Recovery (Following Punishment)

Chapter 7: Differential Reinforcement and Differential Punishment

Chapter 8: Shaping


Chapter 9: Unlearned Reinforcers, Unlearned Aversive Stimuli, (Unconditioned Reinforcers, Unconditioned Punishers) and the Motivating Operation

Chapter 10: Special Motivating Operations

Chapter 11: Learned Reinforcers and Learned Aversive Stimuli (Conditioned Reinforcers and Conditioned Punishers)

Stimulus Control

Chapter 12: Discrimination

Chapter 13: Complex Stimulus Control

Chapter 14: Imitation

Complex Behavioral Contingencies

Chapter 15: Avoidance

Chapter 16: Punishment by Prevention (Differential Reinforcement of Other Behavior— DRO)

Chapter 17: Ratio Schedules

Chapter 18: Interval Schedules

Chapter 19: Concurrent Contingencies

Chapter 20: Behavioral Chains and Differential Reinforcement of Low Rate

Respondent Conditioning

Chapter 22: Rule-Governed Behavior: Concepts

Chapter 23: Rule-Governed Behavior: Applications

Chapter 24: Rule-Governed Behavior: Theory

Chapter 25: Pay for Performance

Chapter 26A: Sexuality (now on

Chapter 26B: Moral and Legal Control (now on

Behavioral Stability Across Time and Space

Chapter 27: Maintenance

Chapter 28: Transfer

Research Methods

Chapter 29: Research Methods

Jobs and Grad School

Chapter 30: Jobs and Grad School (now on

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