Principles of Business / Edition 8

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $61.00
Usually ships in 1-2 business days
(Save 45%)
Other sellers (Hardcover)
  • All (15) from $61.00   
  • New (9) from $83.55   
  • Used (6) from $61.00   

Overview

PRINCIPLES OF BUSINESS, Eighth Edition, prepares students for the real world of business with complete coverage of finance, marketing, operations, and management.

Read More Show Less

Product Details

  • ISBN-13: 9781111426941
  • Publisher: Cengage Learning
  • Publication date: 1/21/2011
  • Series: Marketing (modified) Series
  • Edition description: New Edition
  • Edition number: 8
  • Pages: 624
  • Sales rank: 269,991
  • Product dimensions: 8.70 (w) x 10.90 (h) x 1.10 (d)

Meet the Author

Les R. Dlabay, Ed.D. is Professor of Business in the Department of Economics and Business at Lake Forest College in Illinois. He has taught more than 30 different business courses in high school, community college, university, teacher preparation, and adult education programs. Dr. Dlabay has presented more than 300 teacher workshops and seminars emphasizing interactive learning strategies, including team projects and field research activities. His "hobbies" include a cereal package collection (from over 100 countries) and banknotes from 200 countries; these are used to teach economic, cultural, and political aspects of global business. In an effort to prepare students to do business in varied economic settings, Professor Dlabay makes extensive use of class assignments related to world hunger, poverty, micro-finance, and micro-enterprise.

James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.

Brad A. Kleindl, Ph.D., is dean of the School of Business at Park University in Kansas City, Missouri. He previously served as dean and professor of marketing of The Robert W. Plaster College of Business Administration at Missouri Southern State University. He has authored and co-authored six books and more than 60 articles and conference papers. Dr. Kleindl has served twice as a Senior Fulbright Scholar, during 2007 in Austria and 2003 in South Africa. He has taught courses in consumer behavior, marketing research, principles of marketing, Internet marketing, international marketing, and has presented at conferences and industry meetings across the United States, Europe, Africa, and Asia.

Read More Show Less

Table of Contents

Unit I: BUSINESS IN THE GLOBAL ECONOMIC ENVIRONMENT. 1. Economic Decisions and Systems. 2. Economic Activity. 3. Business in the Global Economy. 4. Social Responsibility of Business and Government. Unit II: BUSINESS ORGANIZATION AND MANAGEMENT. 5. Business Organization. 6. Entrepreneurship and Small Business Management. 7. Management and Leadership. 8. Human Resources, Culture, and Diversity. 9. Career Planning and Development. Unit III: BUSINESS OPERATIONS AND TECHNOLOGY. 10. Marketing. 11. Business and Technology. 12. Financial Management. 13. Production and Business Operations. 14. Risk Management. Unit IV: PERSONAL FINANCIAL MANAGEMENT. 15. Consumers in the Global Economy. 16. Money Management and Financial Planning. 17. Banking and Financial Services. 18. Consumer Credit. 19. Savings and Investment Strategies. 20. Insurance. Appendix A. Using a Calculator and Computer Keypad. Appendix B. Math Review. Appendix C. Determining Percentages and Interest in Business. Appendix D. Using Measurements in Business. Glossary. Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)