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More About This Textbook

Overview

This brand-new principles of economics text is the most exciting new entry in years. Written by two well-known and well-respected economists, Bob Frank and Ben Bernanke, the text seeks to teach introductory students the core economic concepts—the essence of economics—without overwhelming them with details. Principles of Economics presents the material in an intuitive way that avoids excessive math. The authors introduce a well-articulated short list of core principles, reinforce them by illustrating and applying each principle in several contexts, and then ask students to work exercises to see what they've learned.

The text seeks to create “Economic Naturalists”; that is, after reading the text, students will ask (and answer) questions about their economic environment. For example, students will see Braille dots on drive-up ATMs and ask why they're there. Peppered with such thought-provoking examples, Frank and Bernanke not only engage students, but teach them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.

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Product Details

  • ISBN-13: 9780072539981
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 10/17/2001
  • Edition description: Older Edition
  • Edition number: 1
  • Product dimensions: 8.50 (w) x 11.20 (h) x 1.30 (d)

Table of Contents

Part I Introduction


1. Thinking Like an Economist
2. Some Common Pitfalls for Decision Makers
3. Comparative Advantage: The Basis for Exchange
4. Supply and Demand: An Introduction
Microeconomics
Part II Competition and the Invisible Hand
5. Demand: The Benefit Side of the Market
6. Perfectly Competitive Supply: The Cost Side of the Market
7. Efficiency and Exchange
8. The Quest for Profit and the Invisible Hand
Part III Market Imperfections
9. Monopoly and Other Forms of Imperfect Competition
10. Thinking Strategically
11. Externalities and Property Rights
12. The Economics of Information
Part IV Labor Markets and the Public Sector
13. Labor Markets
14. The Economics of Public Policy
15. Public Goods and Taxation
16. Income Redistribution
Macroeconomics
Part V Introduction to Macro and Measuring the Economy
17. Macroeconomics: The Bird's-Eye View of the Economy
18. Measuring Economic Activity: GDP and Unemployment
19. Measuring the Price Level and Inflation
(and more...)

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