Principles of Economics / Edition 2

Principles of Economics / Edition 2

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by Robert H. H. Frank, James A. O'Brien, Ben Bernanke, Ben S. Bernanke
     
 

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ISBN-10: 0071214593

ISBN-13: 9780071214599

Pub. Date: 12/01/2003

Publisher: McGraw-Hill Companies, The

In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more

Overview

In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. Although recent editions of a few other texts have paid lip service to this new approach, Frank/Bernanke is by far the best thought out and best executed principles text in this mold. Avoiding excessive reliance on formal mathematical derivations, it presents concepts intuitively through examples drawn from familiar contexts. The authors introduce a well-articulated short list of core principles and reinforcing them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles to answer related questions, exercises, and problems.

The text also encourages students to become "Economic Naturalists," people who employ basic economic principles to understand and explain what they observe in the world around them. An economic naturalist understands, for example, that infant safety seats are required in cars but not in airplanes because the marginal cost of space to accommodate these seats is typically zero in cars but often hundreds of dollars in airplanes. Such examples engage student interest while teaching them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.

The Second Edition of Frank/Bernanke follows the successful First Edition withseveral pedagogical improvements. Based on reviewer feedback, this edition offers (1) even more streamlined coverage of the cost-benefit approach in the introductory chapter; (2) exercises that are more closely tied to the examples; (3) expanded narrative explanations of important principles, making them more accessible to average students; and (4) expanded coverage of several key topics. The result is a revision that is motivating to students, an effective text for teaching, and an exciting first course in Economics.

Product Details

ISBN-13:
9780071214599
Publisher:
McGraw-Hill Companies, The
Publication date:
12/01/2003
Edition description:
Older Edition
Pages:
813
Product dimensions:
8.00(w) x 10.00(h) x 1.16(d)

Table of Contents

Part 1 Introduction


1.
Thinking Like an Economist

2.
Comparative Advantage: The Basis for Exchange

3.
Supply and Demand: An Introduction

Part 2 Competition and the Invisible Hand

4. Elasticity

5.
Demand: The Benefit Side of the Market

6.
Perfectly Competitive Supply: The Cost Side of the Market

7.
Efficiency and Exchange

8.
The Quest for Profit and the Invisible Hand

Part 3 Market Imperfections

9.
Monopoly and Other Forms of Imperfect Competition

10.
Thinking Strategically

11.
Externalities and Property Rights

12.
The Economics of Information

Part 4 Economics of Public Policy

13.
Labor Markets, Poverty, and Income Distribution

14.
The Environment, Health, and Safety

15.
Public Goods and Tax Policy

Part 5 International Trade

16.
International Trade and Trade Policy

Part 6 Macroeconomics: Issues and Data

17.
Macroeconomics: The Bird's-Eye View of the Economy

18.
Measuring Economic Activity: GDP and Unemployment

19.
Measuring the Price Level and Inflation

Part 7 The Long Run

20.
Economic Growth, Productivity, and Living Standards

21.
Workers, Wages, and Unemployment in the Modern Economy

22.
Saving and Capital Formation

23.
Money, Prices, and the Federal Reserve

24.
Financial Markets and International Capital Flows

Part 8 The Short Run

25.
Short-term Economic Fluctuations: An Introduction

26.
Aggregate Demand and Output in the Short Run

27.
Stabilizing Aggregate Demand: The Role of the Fed

28.
Inflation and Aggregate Supply

Part 9 The International Economy

29. Exchange Rates and the Open Economy

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