Principles of Electronic Media / Edition 2

Principles of Electronic Media / Edition 2

by William R. Davie, James R. Upshaw
     
 

ISBN-10: 0205449751

ISBN-13: 9780205449750

Pub. Date: 07/15/2005

Publisher: Pearson

The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Readers will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today's media

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Overview

The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Readers will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today's media professionals. Throughout the book and in the stand—out “ProTalk” boxes, readers meet industry leaders and visionaries who chart the future of electronic media. The authors' accessible and engaging writing style fosters understanding and encourages critical thinking on the complex issues that surround the way our culture interacts with the broadcasting media.

Product Details

ISBN-13:
9780205449750
Publisher:
Pearson
Publication date:
07/15/2005
Edition description:
REV
Pages:
432
Product dimensions:
8.51(w) x 10.84(h) x 0.60(d)

Table of Contents

PART I. INTRODUCTION TO ELECTRONIC MEDIA.

1. Overview.

The Iraq War Media Battles.

How Principles Matter.

Electronic-Media Roles.

The Book and the Quest.

2. History.

The 1800s: Broadcasting’s Prelife.

1900-1930: Birth of an Industry.

1930-1945: Growth, Regulation and War.

1945-1960: A “Golden Age” Dawns.

1960-1980: Ferment and Change.

1980-Present: Challenges to Broadcasting.

Toward a Digital Future.

3. Cable and Satellite.

Early Days of CATV.

Open Skies.

Cable’s Costs and Benefits.

Merger Mania and Shakeouts.

Storm Clouds of Cable.

Cable’s Chronicle of Regulation.

Alternatives to Cable.

4. Radio and Television Technology.

The Big Picture: Stages in Media Production.

Editing.

Storage.

Broadcast Delivery.

Reception.

5. Digital Domains.

The Digital Challenge.

Computer Evolution.

The Internet Age.

Broadband Future.

Wireless Networks.

PART II. THE BUSINESS OF ELECTRONIC MEDIA.

6. The Industry.

Fundamentals.

Levels of Operation.

The Local Picture.

Into the Future.

Summary.

7. Programming and Distribution.

What Programs Are.

How Programs Move.

Programming Radio.

Programming Television.

Into the (Digital) Future.

8. Broadcast News.

How News Matters.

Traditional Paths.

Newer Channels.

News and Society.

Into the Future.

9. The Audience.

The Mysterious Crowd.

Ways of Counting.

Analyzing the Audience.

Issues and Concerns.

The Digital Future–Now.

10. Advertising and Promotions.

“Cinema Advertising.”

Business Basics.

A Brief History of Broadcast Advertising.

Commercial Enterprise.

Art of the Deal.

Advertising Strategies.

Advertising Convergence.

Advertising in the Internet Age.

Promotion.

Issues in Advertising.

Advertising and the Law.

PART III. ELECTRONIC MEDIA. A BROADER VIEW.

11. Law.

Beginning with the Basics.

Ownership. Concentration and Diversity.

Regulation by Delivery System.

Content Standards.

Copyright and Promotions.

Free Speech and Free Press.

12. Professional Ethics.

Why Study Ethics?

Professionalism.

Prescription Truth.

Fairness for All.

Independence and Self-Interest.

Models of Moral Reasoning.

Success Principles.

13. Theory and Research.

Purposes of Research.

Critical Studies.

Technological Determinism.

Journalism Theories.

Functions and Dysfunctions.

Social Psychological Approaches.

Research Methods.

14. Public Broadcasting.

Traditional Roles.

The Dollar Dilemma.

Birth and Growth.

Programming.

A Broadcasting "Public."

Into the (Digital) Future.

15. The World.

A World Connected.

Authority over Media.

Global Reach.

Into the Future.

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