Principles of International Marketing Research

Principles of International Marketing Research

by Len Groves
     
 

A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.

Overview

A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.

Product Details

ISBN-13:
9780631193555
Publisher:
Wiley
Publication date:
09/27/1994
Series:
Principles of Export Guidebooks Series
Pages:
156
Product dimensions:
9.00(w) x 6.00(h) x 0.33(d)

Meet the Author

Len Groves joined a City firm of international commodity merchants in 1953. His two spells in this business were separated by nine years teaching Marketing and Export Studies, latterly as Senior Lecturer. He is a company director and the current Chairman of the London Jute Association. He is a fellow of the Institute of Export and a member of the Education Committee, and has written widely on marketing and export subjects.

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