Principles of Internet Marketing: New Tools and Methods for Web Developers

Principles of Internet Marketing: New Tools and Methods for Web Developers

by Jason I. Miletsky
     
 


PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue… See more details below

Overview


PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

Product Details

ISBN-13:
9781423903192
Publisher:
Cengage Learning
Publication date:
02/02/2009
Series:
Web Technologies Series
Edition description:
New Edition
Pages:
464
Sales rank:
1,094,947
Product dimensions:
7.40(w) x 9.10(h) x 0.90(d)

Related Subjects

Table of Contents


1. An Overview Of The Web. 2. Types Of Web Sites. 3. Social Media And Social Networking Sites. 4. Blogging. 5. Web-Based Video. 6. Wikis, Rss, Mash-Ups And Virtual Worlds. 7. Understanding The Brand. 8. Planning And Developing The Site. 9. E-Commerce Sites. 10. Programs And Languages. 11. Driving Traffic: Marketing Strategies. 12: Capturing And Keeping And Audience. 13: Traffic Analysis And Measuring For Success.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >