Principles of Marketing (With Free Marketing Updates Access Code Card) / Edition 10

Principles of Marketing (With Free Marketing Updates Access Code Card) / Edition 10

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by Philip Kotler, Gary Armstrong
     
 

This book takes a practical, managerial approach to marketing. It provides a rich depth margin-left: practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughlySee more details below

Overview

This book takes a practical, managerial approach to marketing. It provides a rich depth margin-left: practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme margin-left: the coming millennium—connectedness—with customers, with marketing partners, and with the world around us. For marketing prmargin-left:essionals.

Product Details

ISBN-13:
9780131088306
Publisher:
Pearson
Publication date:
03/28/2003
Edition description:
Older Edition
Product dimensions:
8.78(w) x 10.84(h) x 1.25(d)

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