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Principles of Marketing Research
     

Principles of Marketing Research

by Richard P. Bagozzi (Editor)
 

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Booknews
This text pairs the writings of marketing scholars and practitioners to give a practical overview of contemporary marketing research that addresses a variety of issues in design, implementation, analysis and interpretation. Up-to-date and useful. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9781557865489
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
07/01/1994
Pages:
384

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