Principles of Microeconomics / Edition 1

Principles of Microeconomics / Edition 1

by Ben S. Bernanke, Robert H. Frank
     
 

ISBN-10: 0070219915

ISBN-13: 9780070219915

Pub. Date: 10/01/2000

Publisher: McGraw-Hill Higher Education

This brand-new principles of microeconomics text is the most exciting new entry in years. Written by two well-known and well-respected economists,Bob Frank and Ben Bernanke,the text seeks to teach introductory students the core economic concepts—the essence of economics—without overwhelming them with details. Principles of Microeconomics presents the…  See more details below

Overview

This brand-new principles of microeconomics text is the most exciting new entry in years. Written by two well-known and well-respected economists,Bob Frank and Ben Bernanke,the text seeks to teach introductory students the core economic concepts—the essence of economics—without overwhelming them with details. Principles of Microeconomics presents the material in an intuitive way that avoids excessive math. The authors introduce a well-articulated short list of core principles,reinforce them by illustrating and applying each principle in several contexts,and then ask students to work exercises to see what they've learned. The text seeks to create "Economic Naturalists"; that is,after reading the text,students will ask (and answer) questions about their economic environment. For example,students will see Braille dots on drive-up ATMs and ask why they're there. Peppered with such thought-provoking examples,Frank and Bernanke not only engage students,but teach them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.

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Product Details

ISBN-13:
9780070219915
Publisher:
McGraw-Hill Higher Education
Publication date:
10/01/2000
Pages:
480

Related Subjects

Table of Contents

Part I Introduction
1. Thinking Like an Economist
2. Some Common Pitfalls for Decision Makers
3. Comparative Advantage: The Basis for Exchange
4. Supply and Demand: An Introduction
Part II Competition and the Invisible Hand
5. Demand: The Benefit Side of the Market
6. Perfectly Competitive Supply: The Cost Side of the Market
7. Efficiency and Exchange
8. The Quest for Profit and the Invisible Hand
Part III Market Imperfections
9. Monopoly and Other Forms of Imperfect Competition
10. Thinking Strategically
11. Externalities and Property Rights
12. The Economics of Information
Part IV Labor Markets and the Public Sector
13. Labor Markets
14. The Economics of Public Policy
15. Public Goods and Taxation
16. Income Redistribution

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