Principles of Public Speaking / Edition 14

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Fine. No dust jacket as issued. Trade paperback (US). Glued binding. 352 p. Contains: Illustrations. Audience: General/trade. **CD INCLUDED! ! **FREE PRIORITY MAIL (U.S. ) ... UPGRADE** to SHIP to ALL 50 STATES! ! We ship **THIS AFTERNOON** if a paid order is received by 12: 00 PM (Noon), U.S. Central time, of a Postal Business Weekday (We work hard to enjoy a top rating on all selling sites. ) Very slight cover/corner/edge shelf/handling wear. NO Spine Creasing, Remainder Marks, inside page markings! . Non-smoker environment. We are very careful regarding our packing/shipping. **CONFIRMATION of DELIVERY INCLUDED! ** Read more Show Less

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Balancing skills and theory, Principles of Public Speaking emphasizes orality, Internet technology, and critical thinking as it encourages students to see public speaking as a way to build community in today's diverse world.


Within a framework that emphasizes speaker responsibility, critical thinking and listening, and cultural awareness, this classic text uses examples from college, workplace, political, and social communication to make the study of public speaking relevant, contemporary, and exciting for students. This brief but comprehensive text also offers students the latest in using technology in speechmaking, featuring a unique and exciting integrated text and technology learning system.


New to the Sixteenth Edition

  • New easy-to-find section on web resources.  This extensive coverage of how to use and evaluate electronic sources keeps students up-to-date on the latest information about using technology effectively for research.
  • Now includes an extensive discussion on using PowerPoint slides.  This new coverage discusses how to design exciting, eye-catching slides and strategies for incorporating them seamlessly into a presentation. 
  • Contains updated examples throughout, including those that reflect greater cultural diversity, changes in technology, and the latest research in public speaking.
  • New Chapter (Ch. 16)discusses group-based speeches, including team presentations and responding to questions and objections.


Praise for Principles of Public Speaking


This text is different from its competitors because of its brevity and concrete, functional discussions. It is very useful in a wide range of public speaking-oriented courses, general speech requirements, or business speaking, where the primary emphasis is on performance . . .


–Mary L. Mohan, SUNY Geneseo



The section on culture and cultural diversity is outstanding.  It helps me to get all of the students interested in learning about each other’s cultures.


--William F. Ferreira. Houston Community College Southwest

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Product Details

  • ISBN-13: 9780321070159
  • Publisher: Pearson Education
  • Publication date: 8/9/2000
  • Edition description: Older Edition
  • Edition number: 14
  • Pages: 352
  • Product dimensions: 7.44 (w) x 9.02 (h) x 0.81 (d)

Table of Contents


1. Study Public Speaking in Higher Education.

Studying Public Speaking.

Basic Elements in the Speechmaking Process.

Ethical Responsibilities for Speakers.

Your First Speech.

2. Getting Started.

Selecting and Narrowing Your Subject.

Determining Your Purposes and Central Idea.

Analyzing the Audience and Occasion.

Gathering Your Speech Material.

Making an Outline.

Practicing Aloud.

Developing Confident Delivery.

3. Critical Listening.

Hearing and Listening.

Barriers to Good Listening.

Practical Listening Techniques.

Developing Skills for Critical Listening.

4. Public Speaking and Cultural Life.

The Nature of Cultural Processes.

Understanding Our Multicultural Society.

Strategies for Negotiating Cultural Differences.


5. Understanding Your Audience.

Analyzing Your Audience Demographically.

Analyzing Your Audience Psychologically.

Discovering Demographic and Psychological Factors.

Using Audience Analysis in Speech Preparation.

6. Finding and Using Supporting Materials.

Determining the Kinds of Supporting Materials You'll Need.

Finding Supporting Materials.

Deciding Where to Search for Supporting Materials.

Sources of Supporting Materials.

Forms of Supporting Materials.

Functions of Supporting Materials.

A Word about Plagiarism. 

7. Organizing and Outlining Your Speech.

Developing Your Speech Plan.

Speech-Centered Patterns of Organization.

Audience-Centered Patterns of Organization.

Techniques for Creating Associative Coherence in Your Speech. 

Outlining Your Speech.

8. Beginning and Ending Your Speech.

Capturing and Holding Attention.

Beginning Your Speech.

Ending Your Speech.


9. Wording Your Speech.

Using Oral Style.

Using Language Strategically.

Creating an Atmosphere.

10. Delivering Your Speech.

Working Within Oral Relationships.

Selecting the Method of Presentation.

Using Your Voice to Communicate.

Using Your Body to Communicate.

11. Using Visual Aids.

The Functions of Visual Aids.

Types of Visual Support.

Strategies for Selecting and Using Visual Aids.


12. Speeches to Inform.

Facts, Knowledge, and the Information Age.

Essential Qualities of Informative Speeches.

Sample Outline: Servicing Your Personal Computer.

Tips for Developing Informative Speeches.

Sample Outline: What Is Diabetes?

Sample Speech: “The Geisha” by Joyce Chapman.

13. Speeches to Persuade.

Selecting Motivational Appeals.

Organizing Persuasive Speeches: The Motivated Sequence.

Sample Outline: You’re Never Too Old to Learn — Virtually!

Sample Outline: The Chain Never Stops.

14. Argumentation and Critical Thinking.

Rational Thinking and Talking: Argumentation.


Evaluating Arguments.

Sample Outline: The Danger of Chewing Tobacco.

Detecting Fallacies in Reasoning.

Tips for Developing Argumentative Speeches.

15. Speaking in Community Settings.

Community-Based Special Occasion Speeches.

Sample Introduction: “Introducing a Classmate”.

Sample Speech: “A Toast to Leo Brecker”.

Sample Speech to Entertain: “A Case for Optimism”.

16. Group-Based Speeches.

Group Discussions.

Presentations in Teams: Panels and Symposia.

Responding to Questions and Objections.




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