×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Principles Of Retailing / Edition 1
     

Principles Of Retailing / Edition 1

by John Fernie, Suzanne Fernie, Christopher Moore, a Fernie
 

ISBN-10: 0750647035

ISBN-13: 9780750647038

Pub. Date: 07/01/2003

Publisher: Taylor & Francis

Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:

* The changing retail environment
* Managing change in the retail sector
* Understanding the supply chain
* Mastering retail operations

Written by an author team with an expert knowledge of the sector and

Overview

Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:

* The changing retail environment
* Managing change in the retail sector
* Understanding the supply chain
* Mastering retail operations

Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.

Product Details

ISBN-13:
9780750647038
Publisher:
Taylor & Francis
Publication date:
07/01/2003
Edition description:
New Edition
Pages:
394
Product dimensions:
7.50(w) x 9.75(h) x 9.69(d)

Table of Contents

The changing retail environment - What is retailing?; The changing consumer; The changing retail environment; Retail theories and practice; The future of retailing; Managing retail change - Fundamentals of retail organization and management; Managing change; Managing people; Managing the supply chain - Retail marketing; Buying logistics; Retail buying; Managing retail operations - Customer service; Retail selling; Merchandising and display; retail security; Organizational communication.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews