Print on Demand Book Publishing: A New Approach to Printing and Marketing Books for Publishers and Authors

Print on Demand Book Publishing: A New Approach to Printing and Marketing Books for Publishers and Authors

by Morris Rosenthal
     
 

The basic business model of the book publishing industry remained largely unchanged between the Great Depression and the turn of the Millennium. Print a lot of books, try to get them reviewed so that stores would stock them on consignment, advertise, then hope that they don't come back as returns. Small imprints and self-publishers were reduced to begging distributors…  See more details below

Overview

The basic business model of the book publishing industry remained largely unchanged between the Great Depression and the turn of the Millennium. Print a lot of books, try to get them reviewed so that stores would stock them on consignment, advertise, then hope that they don't come back as returns. Small imprints and self-publishers were reduced to begging distributors to accept their titles at discounts of 60% or more, and were expected to accept returns in any condition and quantity.

Print-on-demand book publishing, combined with short-discount distribution and Internet marketing, is turning the publishing business on its head. For the first time, authors are finding that they can launch their own publishing businesses and earn more from their writing than they would with a major trade publisher. Small imprints can invest their scarce resources in acquiring, designing and promoting new titles, rather than gambling on tons of books that cost money to keep in inventory. This book details the new method with which authors and publishers alike can use POD to cut costs and increase profits, while reaching new readers through the magic of Internet marketing.

Product Details

ISBN-13:
9780972380133
Publisher:
Foner Books
Publication date:
04/28/2004
Pages:
176
Product dimensions:
6.00(w) x 9.00(h) x 0.41(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >