Prioritizing Web Usability

by Jakob Nielsen, Hoa Loranger

Overview

In 2000, Jakob Nielsen, the world’s leading expert on Web usability, published a book that changed how people think about the Web— Designing Web Usability (New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited his classic guide, joined forces with Web usability consultant Hoa Loranger, and created an updated companion book that covers the essential changes to the Web and usability today. Prioritizing Web Usability is the guide for anyone who wants to take their Web site(s) to next level and make usability a priority! Through the authors’ wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques, you’ll learn about site design, user experience and usability testing, navigation and search capabilities, old guidelines and prioritizing usability issues, page design and layout, content design, and more!

Product Details

ISBN-13:	9780132798150
Publisher:	Pearson Education
Publication date:	04/20/2006
Series:	Voices That Matter
Sold by:	Barnes & Noble
Format:	eBook
Pages:	456
File size:	23 MB
Note:	This product may take a few minutes to download.

About the Author

Jakob Nielsen is a principal of the Nielsen Norman Group and has been called "the world's leading expert on Web usability" by U.S. News and World Report. His Alertbox column has been published on the Internet since 1995 (www.useit.com). A previous Sun Microsystems Distinguished Engineer, Nielsen is the author of numerous books, including the worldwide best-seller Designing Web Usability (New Riders, 2000).

Hoa Loranger is a User Experience Specialist at Nielsen Norman Group. Loranger consults with well-known companies in various industries including finance, customer support, and entertainment. She conducts international usability research worldwide and gives keynote presentations and tutorials on a variety of Web usability topics. She has also co-authored numerous reports on topics ranging from teenagers' use of the Web to the design of Flash-based applications.

Table of Contents

Preface
Focus of book
Prioritizing usability issues

Chapter 1: Introduction
Study overview
Thinking aloud
Number of users
25 Web sites
Web wide tasks
Examples of site tasks
 
Chapter 2: Characterizing the Web User Experience
Say how much people use search, and defer details to later chapter
Differences between low and high experience users
Maybe have a section on different age groups

Chapter 3: Revisiting old guidelines

Chapter 4: Prioritizing Usability Issues
Pie Charts and Rating Scale

Chapter 5: Search

Chapter 6: IA, Navigation, Link Design, Categories
What Works, What Doesn’t

Chapter 7: Readability

Chapter 8: Content
Before and After examples

Chapter 9: Product information
Top e-commerce guidelines

Chapter 10: Page design, layout, and graphics

Chapter 11: Simplicity vs. Complexity
 

Editorial Reviews

The Barnes & Noble Review
The legendary Jakob Nielsen has returned to tell you everything significant that's been learned about web usability since his 2000 classic Designing Web Usability revolutionized the field.

This book's every bit as indispensable as the last one. As before, while Nielsen (and new coauthor Hoa Loranger) may occasionally infuriate you, this book's recommendations are based on immense amounts of user research. Ignore them at your peril.

You'll find proven best practices for navigation, site organization and search, link design, improving content and readability, page design, layout, graphics, multimedia, sound, and e-commerce product catalogs. (Dos and don'ts are illustrated through sites ranging from Burger King to the House of Blues to the U.S. Social Security Administration.) Equally important, as per the title, you'll find a realistic methodology for prioritizing usability issues -- so you can deliver maximum improvement for minimum cost. Bill Camarda, from the May 2006 Read Only

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