Privacy and Big Data

Overview

Much of what constitutes Big Data is information about us. Through our online activities, we leave an easy-to-follow trail of digital footprints that reveal who we are, what we buy, where we go, and much more. This eye-opening book explores the raging privacy debate over the use of personal data, with one undeniable conclusion: once data's been collected, we have absolutely no control over who uses it or how it is used.

Personal data is the hottest commodity on the market ...

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Privacy and Big Data

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Overview

Much of what constitutes Big Data is information about us. Through our online activities, we leave an easy-to-follow trail of digital footprints that reveal who we are, what we buy, where we go, and much more. This eye-opening book explores the raging privacy debate over the use of personal data, with one undeniable conclusion: once data's been collected, we have absolutely no control over who uses it or how it is used.

Personal data is the hottest commodity on the market today—truly more valuable than gold. We are the asset that every company, industry, non-profit, and government wants. Privacy and Big Data introduces you to the players in the personal data game, and explains the stark differences in how the U.S., Europe, and the rest of the world approach the privacy issue.

You'll learn about:

  • Collectors: social networking titans that collect, share, and sell user data
  • Users: marketing organizations, government agencies, and many others
  • Data markets: companies that aggregate and sell datasets to anyone
  • Regulators: governments with one policy for commercial data use, and another for providing security
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Product Details

  • ISBN-13: 9781449305000
  • Publisher: O'Reilly Media, Incorporated
  • Publication date: 9/29/2011
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 108
  • Product dimensions: 6.80 (w) x 9.00 (h) x 0.40 (d)

Meet the Author

Terence Craig is the CEO and CTO of PatternBuilders, a “big data” analytics services and solution provider that helps organizations across industries understand and improve their operations with advanced analytics. Terence has an extensive background in building, implementing, and selling analytically-driven enterprise and SaaS applications across such diverse domains as enterprise resource planning (ERP), professional services automation (PSA), and semi-conductor process control in both public and private companies. With over 20 years of experience in executive and technical management roles with leading-edge technology companies, Terence brings a unique and innovative view of what is needed—from both an operational and technology perspective—to build a world class hosted analytics platform designed to improve companies’ and organizations’ profitability and efficiencies. He is also a frequent speaker, blogger, and “commenter” on technology, startups, analytics, data security, and data privacy ethics and policy.

Mary Ludloff is Vice President of Marketing for PatternBuilders, a “big data” analytics services and solutions provider. Mary is an innovative marketing executive with more than 20 years of experience in enterprise software. She brings an in-depth understanding of how to develop and implement strategic program initiatives that span marketing disciplines—ranging from the traditional corporate and marketing fields to the latest developments in digital marketing. Through her work at PatternBuilders and other companies in the business intelligence and data warehousing space, she also brings a deep understanding of supply chain management issues, the use of business intelligence tools in data warehousing and analytic application efforts, and the impact of big data analytics on data privacy and security.

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Table of Contents

Preface;
Conventions Used in This Book;
Safari® Books Online;
How to Contact Us;
Acknowledgments;
Chapter 1: The Perfect Storm;
1.1 Through the Looking Glass;
1.2 Welcome to the Big Data Age;
1.3 From Pieces of a Puzzle to a Complete Picture: The Future Is Now;
1.4 Advertising as the Big Bad Wolf;
1.5 Big Brother and Big Data Around the World;
1.6 At the Crossroads: Privacy versus Security and Safety;
1.7 Bibliography;
Chapter 2: The Right to Privacy in the Digital Age;
2.1 What Does Privacy Mean in the Digital Age?;
2.2 Privacy in the U.S.: The Right to Be Let Alone;
2.3 Privacy in Europe: Honor and Dignity;
2.4 Privacy is Always Viewed through Some Sort of Prism;
2.5 Privacy Without Borders;
2.6 A Clash of Values;
2.7 Networked Privacy: The “I” Versus the Collective “We”;
2.8 Bibliography;
Chapter 3: The Regulators;
3.1 A (Very) Brief History of “Digital” Privacy Regulation;
3.2 Privacy Regulatory Models—Complimentary or Contradictory?;
3.3 The U.S. Regulatory Model—A Bottom Up Approach;
3.4 The European Union Model—A Top Down Approach;
3.5 A Quick Tour of Other Country’s Privacy Laws;
3.6 Privacy Versus Security and Safety;
3.7 Data Never Dies;
3.8 Enlightened or Otherwise, We All Have Skin in This Game;
3.9 Bibliography;
Chapter 4: The Players;
4.1 Meet the Players;
4.2 A (Very) Brief History of Online Advertising;
4.3 Intellectual Property Rights, Trusted Computing, and Privacy;
4.4 Pushing the Privacy Envelope All the Way to the Bank;
4.5 Unprecedented Access Further Erodes Privacy Expectations;
4.6 Letting the Genie Out of the Bottle;
4.7 Those that Protect and Serve in the Name of Privacy;
4.8 The Rising Privacy Economy;
4.9 While the Players are Playing, Consumer Privacy Continues to Erode;
4.10 Bibliography;
Chapter 5: Making Sense of It All;
5.1 The Heart of the Matter: Commodity Versus Right;
5.2 We Are All Connected;
5.3 What Are We Willing to Give Up for Safety and Security?;
5.4 The Truth About Data: Once It’s Out There, It’s Hard to Control;
5.5 Coming Full Circle;
5.6 Bibliography;
Afterword;
Terence’s Point of View;
Mary’s Point of View;

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