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From the Publisher"'Big data' - the collection, aggregation or federation, and analysis of vast amounts of increasingly granular data - present[s] serious challenges not only to personal privacy but also to the tools we use to protect it. Privacy, Big Data, and the Public Good focuses valuable attention on two of these tools: notice and consent, and de-identification - the process of preventing a person’s identity from being linked to specific data. [It] presents a collection of essays from a variety of perspectives, in chapters by some of the heavy hitters in the privacy debate, who make a convincing case that the current framework for dealing with consumer privacy does not adequately address issues posed by big data … As society becomes more 'datafied' - a term coined to describe the digital quantification of our existence - our privacy is ever more at risk, especially if we continue to rely on the tools that we employ today to protect it. [This book] represents a useful and approachable introduction to these important issues."