The Privacy Payoff

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Toronto, Ontario 2002 Hardcover New in New jacket

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2002 Hardcover New NEW. Brand new book perfect inside and out. Signed by author. In a nice dj as well. NO remainder markings. Purchase and help a youth pastor with three ... daughters. Read more Show Less

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More About This Textbook

Overview

Does your company dread the thought of being the next "privacy hit?" It can damage your reputation, lead to costly litigation and send your customers running to your competition. The Privacy Payoff is the business primer your organization needs to ensure you avoid the risks of the privacy minefield and reap the business advantages to be had through adopting privacy-sensitive practices. Ann Cavoukian, Ph.D., Ontario's Privacy Commissioner, and Tyler Hamilton, technology reporter for the Toronto Star, go beyond quick fixes and offer a complete range of solutions and insights.
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Product Details

  • ISBN-13: 9780070905603
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 10/1/1902
  • Edition description: New Edition
  • Pages: 288
  • Product dimensions: 6.40 (w) x 9.22 (h) x 1.14 (d)

Table of Contents

Foreword
Acknowledgements
1 At the Crossroads 1
2 In E-Commerce We (Must) Trust 19
3 Privacy Roots, Privacy Routes 37
4 The Global Regulatory Environment 57
5 Privacy: The Next Business Imperative 91
6 CPO: The Officer of the Future 125
7 We Didn't Mean It: Leaks, Glitches and Security Breaches 153
8 Why Consumers Are Worried 173
9 The Impact on Marketing 203
10 Workplace Privacy: The Boss Is Watching 227
11 Privacy Through Technology 251
12 Where to Begin: An Action Plan for Business 283
Epilogue: The Road Ahead 301
Bibliography 305
Web Resources 317
Index 321
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted September 9, 2002

    Privacy: Making it pay off for you!

    What a team; one of the most experienced and respected Privacy Commissioners in Canada (indeed internationally) and the most prominent technology reporter in Toronto engage the business community with useful and strategic advice. Unlike Cavoukian's first book, this one is clearly aimed at business, traditionally a constituency ignored or at worst vilified by most privacy advocates and luddite commissioners. Solid, well written and useful advice to help reduce risk today and plan strategically for tomorrow. Hamilton and Cavoukian make a clear case for the privacy imperative and demonstrate that it can work in support of business motivators NOT against them. This book is an easy read with a great deal of information. Useful for the IT Manager all the way up to the CEO.

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