The Privacy Payoff by Ann Cavoukian, Tyler J. Hamilton | | 9780070905603 | Hardcover | Barnes & Noble
The Privacy Payoff

The Privacy Payoff

by Ann Cavoukian, Tyler J. Hamilton
     
 

ISBN-10: 0070905606

ISBN-13: 9780070905603

Pub. Date: 10/01/1902

Publisher: McGraw-Hill Companies, The

Does your company dread the thought of being the next "privacy hit?" It can damage your reputation, lead to costly litigation and send your customers running to your competition. The Privacy Payoff is the business primer your organization needs to ensure you avoid the risks of the privacy minefield and reap the business advantages to be had through adopting

Overview

Does your company dread the thought of being the next "privacy hit?" It can damage your reputation, lead to costly litigation and send your customers running to your competition. The Privacy Payoff is the business primer your organization needs to ensure you avoid the risks of the privacy minefield and reap the business advantages to be had through adopting privacy-sensitive practices. Ann Cavoukian, Ph.D., Ontario's Privacy Commissioner, and Tyler Hamilton, technology reporter for the Toronto Star, go beyond quick fixes and offer a complete range of solutions and insights.

Product Details

ISBN-13:
9780070905603
Publisher:
McGraw-Hill Companies, The
Publication date:
10/01/1902
Edition description:
New Edition
Pages:
288
Product dimensions:
6.40(w) x 9.22(h) x 1.14(d)

Table of Contents

Forewordix
Acknowledgementsxv
1.At the Crossroads1
2.In E-Commerce We (Must) Trust19
Unfulfilled Expectations19
Squandered Trust23
Listening to Consumers24
Mr. Privacy28
From B2C to B2B31
Refueling the E-commerce Engine32
3.Privacy Roots, Privacy Routes37
The Meaning of Privacy37
Information Privacy38
To Be Let Alone, or at Least in Control40
Fair Information Practices44
The CSA Model Code50
The FTC's "Big Four"52
Security Does Not Equal Privacy53
4.The Global Regulatory Environment57
Setting the Stage: An Historical Perspective57
The Evolution of Regulation59
The Pros and Cons of Privacy Laws64
The New Economy: Private-Sector Legislation67
Other U.S. Developments82
Asia/Pacific Rim88
5.Privacy: The Next Business Imperative91
A Competitive Edge91
Whose Information Is It, Anyway?92
A Cost-Benefit Analysis96
Privacy Infringement as an Externality99
The Unpredictable Cost: Litigation102
A Comprehensive Approach104
How to Diagnose Privacy105
The Privacy Impact Assessment107
Privacy Architects (Consultants)110
Privacy Policies and Statements112
Privacy Seals and Symbols114
The Privacy Audit118
Privacy Culture and Training119
Avoiding Window Dressing122
A Top-Down Approach: Keep It Senior123
6.CPO: The Officer of the Future125
The New "O"125
Why Appoint a CPO?126
What Makes a Good CPO?127
More than Cosmetic130
In the Trenches: CPO Profiles131
Harriet Pearson, International Business Machines Corp.131
Peter Cullen, RBC Financial Group134
Jules Polonetsky, DoubleClick Inc.136
Kirk Herath, Nationwide Insurance Companies140
Zoe Strickland, United States Postal Service142
Oliver Johnson, Merck & Co.147
Online Support149
7.We Didn't Mean It: Leaks, Glitches and Security Breaches153
Weak Defense153
Oops--It Was an Accident!157
The Inside Job161
The Hack Attack163
Virus, Worms and Trojan Horses166
Beware Wireless169
Sorry Isn't Enough171
8.Why Consumers Are Worried173
One-Way Mirrors173
The Cookie Monster
Bugging the Web
Biometrics
Satellite Tracking
Online Passports
Spyware
Electronic Tags
Interactive TV
Identity Theft197
9.The Impact on Marketing203
Database Marketing203
False Assumptions205
What Marketers Think208
Opt-In Versus Opt-Out210
The Benefits of Permission213
The Perks of Personalization216
Mobile (and Location) Marketing217
False Data, False Choices: The Real Costs221
10.Workplace Privacy: The Boss Is Watching227
Judged at Work227
Why Companies Do It230
Least Intrusive: Spot Checks, Filtering and Blocking232
Most Intrusive: Blanket Surveillance235
Every Move You Make: Video, Biometrics and E-tags237
Staff Testing: Drugs, Health and Genetics240
Employee Records243
What Is the Law?244
Taking the Right (and Smart) Approach248
11.Privacy Through Technology251
Keeping Tech in Check251
What Are PETs?252
PETs For Business253
Encryption (Cryptography)
Blind Signatures
Biometrics
Network Firewalls
Privacy-Management Technology
Pseudonymous and Anonymous Systems
Web Scanning and Assessment Software
Smartcards
P3P Tackles the Web259
Self-Help for Consumers263
Anonymizer Services/Software/Sites
Cookie Crunchers
Encryption-Enabled Browsers
Pretty Good Privacy
Personal Firewalls
One-Time Credit Cards
How to Codify FIPs, and Where to Get Help268
IBM
Tivoli Systems
IDcide
Privacy Council
Privacy Right
Watchfire
Zero-Knowledge Systems
Build It In Whenever Possible276
One "STEP" Forward279
Technology Can't Do It All280
12.Where to Begin: An Action Plan for Business283
Taking the First Step283
Top 25 Tips for a Privacy Payoff284
Epilogue: The Road Ahead301
Bibliography305
Web Resources317
Index321

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