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Private Label Strategy: How to Meet the Store Brand Challenge
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1422101673 Used, in good condition. Book only. May have interior marginalia or previous owner's name.
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Overview
As economic power shifts from the supply side (i.e. producers, manufacturers) to the demand side (i.e. consumers, service providers) of business, the importance of brands is shifting, too. Large manufacturers such as P&G find themselves competing with stores, wholesalers, and makers of generic goods that produce and package items for a diversity of branded retail chains ranging from fast food to pharmacy. This shift will have huge short- and long-term effects on both sides of the economic equation. Unfortunately, marketers on both sides are buying into certain myths surrounding the role of private labels in the marketplace. This book will be the first to expose and debunk those myths. More importantly, the authors ...