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From the Publisher
A good-natured memoir as compelling as a commercial jingle.
Book of the Week
Nabs first prize in the memoir genre.
The New Yorker
This plucky middle American chronicle, starring an unsinkable, relentlessly resourceful mother and her Madison Avenue-style magic, succeeds on many levels -- as a tale of family spirit triumphing over penury, as a history of mid-century American consumerism, and as a memoir about a woman who was both ahead of her time and unable to escape it.