Problems in Marketing: Applying Key Concepts and Techniques / Edition 2

Problems in Marketing: Applying Key Concepts and Techniques / Edition 2

by Luiz A M Moutinho, Charles S Chien
     
 

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ISBN-10: 0761971785

ISBN-13: 9780761971788

Pub. Date: 01/11/2008

Publisher: SAGE Publications

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full

Overview

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem.

A companion Web site with resources for students and instructors is available:

Click here to access the companion web site.

Product Details

ISBN-13:
9780761971788
Publisher:
SAGE Publications
Publication date:
01/11/2008
Edition description:
Second Edition
Pages:
336
Product dimensions:
7.32(w) x 9.13(h) x (d)

Table of Contents

Environmental Scanning
Consumer Behaviour
Market Research and Market Forecasting
Strategic Marketing
Positioning, Product and Pricing
Pricing
Integrated Marketing Communication
Internet Marketing
Sales and Distribution Management
International Marketing
Issues and Trends

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