Process-based Strategic Planning / Edition 6

Process-based Strategic Planning / Edition 6

by Anthony Clark, Rudolf Grunig, Richard Kuhn
     
 

ISBN-10: 3642167144

ISBN-13: 9783642167140

Pub. Date: 12/03/2010

Publisher: Springer Berlin Heidelberg

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a

Overview

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided intoeight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.

Product Details

ISBN-13:
9783642167140
Publisher:
Springer Berlin Heidelberg
Publication date:
12/03/2010
Edition description:
6th ed. 2011
Pages:
358
Product dimensions:
6.30(w) x 9.40(h) x 1.00(d)

Table of Contents

Idea of Strategic Planning.- Process of Strategic Planning and Resulting Documents.- Project Planning, Analysis and Mission Statement Revision.- Developing the Corporate Strategy.- Developing the Business Strategies.- Implementing, Assessing and Approving the Strategies.

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