Process-based Strategic Planning / Edition 4

Process-based Strategic Planning / Edition 4

by Anthony Clark, Rudolf Grunig, Richard Gaggl
     
 

ISBN-10: 3540327541

ISBN-13: 9783540327547

Pub. Date: 07/26/2006

Publisher: Springer Berlin Heidelberg

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a

Overview

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided intoeight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.

Product Details

ISBN-13:
9783540327547
Publisher:
Springer Berlin Heidelberg
Publication date:
07/26/2006
Edition description:
4th ed.
Pages:
381
Product dimensions:
6.10(w) x 9.25(h) x 0.04(d)

Table of Contents

Idea of Strategic Planning.- Process of Strategic Planning and Resulting Documents.- Project Planning, Analysis and Mission Statement Revision.- Developing the Corporate Strategy.- Developing the Business Strategies.- Implementing, Assessing and Approving the Strategies.

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