Procurement Marketing: A Strategic Concept

Procurement Marketing: A Strategic Concept

by A. Luders, Udo Koppelmann
     
 

A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools. A valuable tool for continual

Overview

A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools. A valuable tool for continual reference.

Editorial Reviews

From the Publisher
"Probably one of the best books on purchasing I have ever read...a text that talks about how purchasers' focus should rest on evaluating supplier performance levels and that they should be targeted...I have found few books in this field either as rewarding or as useful" Supply Management

Product Details

ISBN-13:
9783642084133
Publisher:
Springer Berlin Heidelberg
Publication date:
12/03/2010
Edition description:
Softcover reprint of hardcover 1st ed. 1998
Pages:
184
Product dimensions:
6.10(w) x 9.25(h) x 0.24(d)

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